Martin Long

Martin Long
Business and Retail - Head of Program
Senior Academic Team

MoM (Mktg) MGSM, FAMI, CPM

A seasoned marketer with more than 30 years’ experience on both the consultancy and client side, Martin has held senior management roles with organisations as diverse as Time-Life Books and The Association of Superannuation Funds of Australia. In the last decade he has specialised in the not for profit sector and corporate training, specialising in membership engagement and marketing strategy. He regularly advises boards on branding and positioning strategy. Martin ran his own direct marketing agency and his work for various clients has been recognised by the Australian Marketing Institute and the Public Relations Institute of Australia. A lecturer at a tertiary level since 1990 he is passionate about teaching young adults the whole range of marketing subjects and excited about new marketing tools and techniques in the digital age.