Dr Nicole Hay

PhD (UQ), MSc (Dalarna), PGDE (UTech, Jamaica), BSc (HTM, UTech, Jamaica)

Dr Nicole Hay is the Associate Dean for Tourism, Hospitality & Events.

Dr Hay graduated from the University of Technology in Jamaica with BSc in Hospitality and Tourism Management in 2006, where she majored in Hotel and Resort Management.

In 2014, she completed an MSc in Tourism Destination Development at Dalarna University in Sweden. Her thesis was entitled “Photographic Representation of Culture & Identity in Destination Marketing Material: A case study of Jamaica”.

Dr Hay completed the Doctor of Philosophy course in Tourism at the University of Queensland in 2023 with a thesis title: Destination branding in the eyes of residents: Investigating residents’ participation in destination branding.

Before joining ICMS, Dr Hay was a Lecturer in Hospitality in Canterbury Institute of Management’s Darwin Campus.

Dr Hay’s industry experience includes work for Brisbane Marriott Hotel as Conference & Events Executive (2022-2023); Customer Service Supervisor at UniLodge Australia – St Lucia (2018-2022); Sales & Marketing Manager at The Jamaica Pegasus Hotel, Kingston, Jamaica (2012-2014).

Memberships

Jamaica Customer Service Association (JCSA)
Caribbean Case Researchers Association (CCRA)
Council for Australasian Tourism and Hospitality Education (CAUTHE)

Publications

Dr Hay has published extensively in the Journal of Vacation Marketing, The Tourism, Culture & Communication, and in CAUTHE’s 2020 Vision: New Perspectives on the diversity of Hospitality, Tourism, and Events.

1. Hay, N. A., Chien, P. M., & Ruhanen, L. (2022). “Tell me your story: Branding destinations through residents’(place) stories.” Journal of Vacation Marketing, 28(3), 319-334.
2. Walters, N. H., & Cassel, S. H. (2016). “Still a white paradise? Photographic representations of Jamaica as a tourism destination.” Tourism Culture & Communication, 16(1-2), 59-73.
3. Hay, N. (2023). “Destination branding in the eyes of residents: Investigating residents’ inclusion in destination branding.”
4. Walters, N. H., Ruhanen, L., & Chien, P. M. (2020). “The destination through our eyes: Investigating residents’ involvement in and perceptions of place branding initiatives.” CAUTHE 2020: 20: 20 Vision: New Perspectives on the Diversity of Hospitality …
5. Hay, N. (2014). “Photographic Representation of Culture & Identity in Destination Marketing Material: A case study of Jamaica.”