Event Concept And Design
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This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.
Subject Code:
EVT101A/EVT101B
Note: Both A and B code subject versions are displayed as they are approved equivalent in content, assessments and learning outcomes. As ICMS courses are reaccredited, the subject is updated to a B-code suffix. Students studying a Bachelor of Business, Bachelor of Business (Sports Management), Bachelor of Business (Entrepreneurship and Innovation), Bachelor of Business (Marketing), Bachelor of Business (International Tourism), Bachelor of Hospitality Management, and Bachelor of Event Management will be enrolled in B-code subjects in 2027. Students enrolled in all other courses at ICMS will complete the equivalent A-code subject. This arrangement applies to the nested diploma qualifications of these courses also.
Subject Rationale:
EVT101A
EVT101AThe success of an event starts with a creative design and concept. The event industry has grown exponentially over the past decade. Within the increasingly competitive event space, events that are unique and creative in design and their concepts are winners.
This subject exposes students to a world of creative events that stand out from the rest and provides an opportunity for students to explore various event ideas and translate them into creative event concepts and designs. Students will be able to participate in workshops to develop their own creative event ideas.
EVT101B
Event success is grounded in the development of strong concepts and creative design that respond to client objectives, audience needs, and contextual constraints. As the events industry continues to evolve, event concepts are increasingly shaped by technological innovation, inclusive design principles, and heightened expectations around experience quality and impact.
This subject introduces students to the foundations of event concept development and design within professional event contexts. Students explore how event ideas are generated, shaped, and communicated in response to client briefs, considering creativity, feasibility, inclusivity, and contemporary design practices. The subject also introduces the role of digital tools and emerging technologies, including artificial intelligence, in supporting creative ideation and design processes.
Through applied learning activities and authentic assessment tasks, students develop foundational skills in translating creative ideas into structured event concepts and client-ready pitches. This subject provides an essential platform for subsequent studies in event planning, production, and delivery.
Learning Outcomes:
EVT101A
a) Identify the key features of event concepts and design.
b) Interpret client’s ideas into an event concept.
c) Find different resources to enhance the theme of an event including décor, lighting, staging, sound and entertainment.
d) Convert an event concept into a client pitch.
EVT101B
a) Describe the core principles of event concepts and design.
b) Use a client brief to create an event concept.
c) Select appropriate design elements and resources to support an event theme and concept.
d) Prepare an event concept for client communication.
Student Assessment:
| No | Type | Weighting | Learning Outcomes |
| EVT101A | |||
| 1 | Journal entries current trends in event design | 25% | a, c |
| 2 | Creative Concept and Design Idea Proposal | 35% | a, b, c |
| 3 | Client Pitch Presentation (G) | 40% | a, b, c, d |
| EVT101B | |||
| 1 | Event Design Trends Portfolio | 25% | a, c |
| 2 | Creative Concept and Design Proposal | 35% | a, b, c, d |
| 3 | Client Pitch with Individual Q&A (G) | 40% | b, c, d |
Note: (G) = Group assessment