Attraction And Resort Operations

Subject Code:

TOU100

Subject Aim:

The aim of the subject is to provide you with a basic knowledge and understanding of the key management issues that affect the operations and marketing of an attraction and resort and their integral role within the tourism industry.

Learning Outcomes:

  • Demonstrate an understanding of the key concepts, scope and relevance of Tourist Attractions and their role in the Tourism Industry
  • Research and apply market segmentation analysis principles to different Tourist Attractions
  • Identify and analyse key management, operations and marketing issues in relation to running a Tourist attraction as a business
  • Identify target markets and create appropriate integrated marketing communication tools for resorts and attractions
  • Demonstate an understanding of key resort classifications and managerial issues
  • Identify Resort management issues and implement strategic operational solutions

Student Assessment: