Attraction And Resort Operations
Testimonials
Aleksandra Shcherbakova
Master of Management
“I have met some truly impressive talents and kind personalities among our lecturers."
Angelica Balajadia
Master of Management
“I have found my people here, I have networked here. I am open to doors opening and so many doors are opening already."
Wiranpatchara (Sandy) Wongchanapai
Master of International Business
"Whilst studying at ICMS, I was able to have a strong work/study life balance".
Cameron Colvin
Bachelor of Business (Marketing)
"My work experience boosted my confidence and allowed me to apply theoretical knowledge in practical settings."
Taylor McLeod
Bachelor of Business (Sports Management)
“The small, intimate environment in my lectures makes me feel like I am being heard and that I am getting the most out of my studies."
Julie Williams
Bachelor of Business (Fashion and Global Brand Management)
"I chose ICMS because they have provided me with the opportunity to kickstart my career through their many industry partners".
Keegan Du Preez
Bachelor of Business Management (Accounting)
"ICMS is realistic. They understand the realistic expectations of various markets. It’s not just textbook knowledge, especially compared to every other competitor".
Michaela Mayes
Bachelor of Business (Marketing)
"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".
Alana Williams
Bachelor of Business (Accounting)
“I worked full time whilst studying, with ICMS allowing for such a great work to study ratio and balance, where I was flexibly allowed to do both.”
Juliette Wilson
Bachelor of Business (Marketing)
"I think the biggest thing is that you get a personalised experience, and you’ll be treated like a person, not a number".
Calum McKnight
Bachelor of Business (Marketing)
“Very quickly, ICMS gave me a circle of friends who are pretty driven – but who also like to have fun – and when I see where they are now it’s pretty exciting and it drives me further.”
Ewan Metcalfe
Bachelor of Business (Sports Management)
"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".
Subject Code:
TOU100
Subject Aim:
The aim of the subject is to provide you with a basic knowledge and understanding of the key management issues that affect the operations and marketing of an attraction and resort and their integral role within the tourism industry.
Learning Outcomes:
- Demonstrate an understanding of the key concepts, scope and relevance of Tourist Attractions and their role in the Tourism Industry
- Research and apply market segmentation analysis principles to different Tourist Attractions
- Identify and analyse key management, operations and marketing issues in relation to running a Tourist attraction as a business
- Identify target markets and create appropriate integrated marketing communication tools for resorts and attractions
- Demonstate an understanding of key resort classifications and managerial issues
- Identify Resort management issues and implement strategic operational solutions
Student Assessment:
| No | Type | Weighting | Learning Outcomes |
| 1 | Individual Assignment | 30.00% | 1,2,3,4 |
| 2 | Individual Assignment | 25.00% | 4,5,6 |
| 3 | Final Exam | 45.00% | 1,2,3,4,5,6 |