Impacts And Strategic Planning of International Events (PG)
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This subject is available under ICMS postgraduate degrees, please click the button below to find a postgraduate course for you.
Subject Code:
EVT603A
Subject Aim:
International events, ranging from the Olympics to a concert tour to an annual association meeting held in a different location, have significant and lasting economic, socio-cultural, environmental and political impacts, while also creating goodwill and leaving enduring legacies. This subject examines the causes and consequences of international events, as well as how they fit within the strategic context of host destinations and event organisations.
In this subject, students critically evaluate the impacts, legacies, and strategic value of international events, including local events that attract international audiences, franchised events, mega events, and touring events. Students analyse destination event portfolios, apply strategic planning frameworks to identify and evaluate international event opportunities, and develop evidence-based recommendations for future event development. Through authentic consultancy-style activities, students strengthen their ability to assess international events and their contribution to host communities and destinations.
Learning Outcomes:
a) Evaluate the international events industry, critically analysing and identifying key trends, practices, and challenges to inform strategic decision-making.
b) Critically analyse the political, socio-cultural, economic, environmental, goodwill, and legacy effects of international events on both host communities and broader stakeholders using comprehensive impact assessment frameworks.
c) Utilise effective strategic planning tools and frameworks to evaluate opportunities and justify strategic recommendations for international event development
d) Apply advanced written, oral, and digital communication proficiencies essential for navigating the multifaceted demands of the events industry.
Assessment Information:
Learning outcomes for this subject are assessed using a range of assessment tasks as described in the table below.
| No | Assessment Task | Weighting | Learning Outcomes |
| 1 | Event Impact Analysis Brief | 25% | a, b, d |
| 2 | International Event Strategy Forum (G) | 35% | a, b, c, d |
| 3 | International Event Development Portfolio | 40% | a, b, c, d |