This subject is available under ICMS postgraduate degrees, please click the button below to find a postgraduate course for you.
The aim of this subject is to analyse the economic, social, political, environmental and goodwill impacts of events with international outcomes. These include mega events, franchised events, touring events and local events attracting international attendance. The strategic planning processes used to create, develop, attract and assess these events is analysed.
a) Define and map the international events industry.
b) Illustrate the use of strategic planning in developing international events.
c) Apply economic, social and goodwill impact measurement to events.
d) Calculate simple cost benefit analysis and Return on Investment (ROI) for international events.
e) Apply effective strategic planning tools and frameworks to create an event and entertainment precinct for a designated area of a city.
Learning outcomes for this subject are assessed using a range of assessment tasks as described in the table below.