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Impacts And Strategic Planning of International Events (PG)

This subject is available under ICMS postgraduate degrees, please click the button below to find a postgraduate course for you.

Subject Code:


Subject Aim:

The events sector is found in every country at various levels of development. It is an international industry. Suppliers of events services and products have become trans national companies. This course examines the reason for and the impact of international events, how they fit into the context and strategy of the host region and the strategy of the event itself. From the Olympics to a concert tour by an orchestra to the association meeting taking place in a different location each year, international events have a huge and lasting impact. The impact is economic, social, environment, political and goodwill.

The aim of this subject is to analyse the economic, social, political, environmental and goodwill impacts of events with international outcomes. These include mega events, franchised events, touring events and local events attracting international attendance. The strategic planning processes used to create, develop, attract and assess these events is analysed.

Learning Outcomes:

a) Define and map the international events industry.
b) Illustrate the use of strategic planning in developing international events.
c) Apply economic, social and goodwill impact measurement to events.
d) Calculate simple cost benefit analysis and Return on Investment (ROI) for international events.
e) Apply effective strategic planning tools and frameworks to create an event and entertainment precinct for a designated area of a city.

Assessment Information:

Learning outcomes for this subject are assessed using a range of assessment tasks as described in the table below.