Managing the Visitor Experience
Testimonials
Aleksandra Shcherbakova
Master of Management
“I have met some truly impressive talents and kind personalities among our lecturers."
Angelica Balajadia
Master of Management
“I have found my people here, I have networked here. I am open to doors opening and so many doors are opening already."
Wiranpatchara (Sandy) Wongchanapai
Master of International Business
"Whilst studying at ICMS, I was able to have a strong work/study life balance".
Cameron Colvin
Bachelor of Business (Marketing)
"My work experience boosted my confidence and allowed me to apply theoretical knowledge in practical settings."
Taylor McLeod
Bachelor of Business (Sports Management)
“The small, intimate environment in my lectures makes me feel like I am being heard and that I am getting the most out of my studies."
Julie Williams
Bachelor of Business (Fashion and Global Brand Management)
"I chose ICMS because they have provided me with the opportunity to kickstart my career through their many industry partners".
Keegan Du Preez
Bachelor of Business Management (Accounting)
"ICMS is realistic. They understand the realistic expectations of various markets. It’s not just textbook knowledge, especially compared to every other competitor".
Michaela Mayes
Bachelor of Business (Marketing)
"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".
Alana Williams
Bachelor of Business (Accounting)
“I worked full time whilst studying, with ICMS allowing for such a great work to study ratio and balance, where I was flexibly allowed to do both.”
Juliette Wilson
Bachelor of Business (Marketing)
"I think the biggest thing is that you get a personalised experience, and you’ll be treated like a person, not a number".
Calum McKnight
Bachelor of Business (Marketing)
“Very quickly, ICMS gave me a circle of friends who are pretty driven – but who also like to have fun – and when I see where they are now it’s pretty exciting and it drives me further.”
Ewan Metcalfe
Bachelor of Business (Sports Management)
"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".
This subject is available under ICMS postgraduate degrees, please click the button below to find a postgraduate course for you.
Subject Code:
HOS804A
Subject Rationale:
As the visitor economy expands, there is a critical need for skilled professionals adept at designing and implementing high-quality visitor experiences. Given the collaborative nature of these experiences, hospitality, and tourism managers in both the public and private sectors must demonstrate advanced knowledge and appreciation of the diverse and unique needs of stakeholders. Achieving success within this dynamic industry necessitates adept navigation of culturally diverse environments, wherein managers are tasked not only with understanding the singular needs of visitors but also with deploying strategic management methodologies to ensure the delivery of exceptional experiences.
This subject aims to provide students with an interdisciplinary toolkit for planning, designing, and overseeing visitor experiences, providing valuable insight into diverse settings and attractions. Through exploration of sustainable management approaches at various scales, from local to international, students engage with theoretical concepts and practical case studies. Furthermore, the subject emphasises the development of critical analysis and communication skills, empowering students to articulate well-supported arguments and solutions in the realm of visitor experience management.
Learning Outcomes:
a) Apply core theories, management principles and practices to construct a comprehensive understanding of visitor behaviour and management.
b) Critically analyse diverse stakeholder perspectives (including Indigenous communities) across the visitor economy at local, regional, national, and international levels.
c) Evaluate interdisciplinary knowledge to ethically and sustainably facilitate visitor experiences and enhance visitor satisfaction.
d) Critically assess visitor management tools and strategies to develop innovative solutions for addressing challenges in visitor behaviour and management across diverse experiential contexts.
e) Succinctly communicate evidence-based arguments and expert judgement to diverse audiences.
Assessment Information:
| No | Assessment task | Weighting | Subject learning outcomes to be assessed |
| 1 | Stakeholder Mapping and Analysis | 25% | a, b, e |
| 2 | Strategy Evaluation Presentation (Group) | 35% | a, b, d, e |
| 3 | Destination Assessment Report | 40% | a, b, c, d, e |