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Effective managers assist business organisations to reduce the high levels of uncertainty that characterises the external environment. To successfully deal with uncertainty and to achieve strategic competitiveness, businesses must fully comprehend the constituents of the external environment which is often represented by a complex array of disorganised data. Business intelligence transforms these data into structured information to improve strategy and operations. A highly developed knowledge of the economic, legal, political, socio-cultural, demographic and technological aspects of strategic intelligence is instrumental in decision-making.