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Strategic Intelligence And Analytics

This subject is available under ICMS postgraduate degrees, please click the button below to find a postgraduate course for you.

Subject Code:


Subject Aim:

Effective managers assist business organisations in reducing the high levels of uncertainty that characterises the external environment. To successfully deal with uncertainty and to achieve strategic competitiveness, businesses must fully comprehend the constituents of the external environment which is often represented by a complex array of disorganised data. Business intelligence transforms these data into structured information to improve strategy and operations. A highly developed knowledge of the economic, legal, political, socio-cultural, demographic and technological aspects of strategic intelligence is instrumental in decision-making.
This subject covers the latest developments in strategic intelligence, including competitive intelligence, market intelligence, and business intelligence. Students will learn the importance of collecting, processing, and analysing data to make informed decisions, predict market trends, and drive growth. They will learn how to gather and analyse information about competitors, customers, and market trends to develop strategies that give their organisations a competitive advantage.

Learning Outcomes:

a) Apply a highly developed understanding of the key theories and concepts in strategic intelligence and business analytics to achieve competitive advantage.

b) Evaluate the role that managers play in managing information in order to make strategic decisions that address complex business problems.

c) Critically assess the importance of organisational design to the successful application of strategic intelligence.

d) Cogently articulate how strategic intelligence processes are used to create societal and environmental values.

Student Assessment: