Strategic Intelligence And Analytics

Subject Code:

MGT812

Subject Aim:

Effective managers assist business organisations to reduce the high levels of uncertainty that characterises the external environment. To successfully deal with uncertainty and to achieve strategic competitiveness, businesses must fully comprehend the constituents of the external environment which is often represented by a complex array of disorganised data. Business intelligence transforms these data into structured information to improve strategy and operations. A highly developed knowledge of the economic, legal, political, socio-cultural, demographic and technological aspects of strategic intelligence is instrumental in decision-making.

Learning Outcomes:

  1. Apply a highly developed understanding of the key theories and concepts in strategic intelligence and business analytics to achieve competitive advantage.
  2. Evaluate the role that managers play in managing information in order to make strategic decisions that address complex business problems.
  3. Critically assess the importance of organisational design to the successful application of strategic intelligence.
  4. Cogently articulate how strategic intelligence processes are used to create societal and environmental values.

Student Assessment: