Strategic Intelligence And Analytics
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Ewan Metcalfe
Bachelor of Business (Sports Management)
"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".
Julie Williams
Bachelor of Business (Fashion and Global Brand Management)
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Keegan Du Preez
Bachelor of Business Management (Accounting)
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Michaela Mayes
Bachelor of Business (Marketing)
"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".
Wiranpatchara (Sandy) Wongchanapai
Master of International Business
"Whilst studying at ICMS, I was able to have a strong work/study life balance".
Zachary Mcdonald
Bachelor of Business (Sports Management)
"I chose ICMS because of it's smaller community. There are more opportunities to have one-on-one contact with lecturers and a greater personalised learning experience than most higher education institutions".
Juliette Wilson
Bachelor of Business (Marketing)
"I think the biggest thing is that you get a personalised experience, and you’ll be treated like a person, not a number".
This subject is available under ICMS postgraduate degrees, please click the button below to find a postgraduate course for you.
Subject Code:
MGT812
Subject Aim:
Effective managers assist business organisations to reduce the high levels of uncertainty that characterises the external environment. To successfully deal with uncertainty and to achieve strategic competitiveness, businesses must fully comprehend the constituents of the external environment which is often represented by a complex array of disorganised data. Business intelligence transforms these data into structured information to improve strategy and operations. A highly developed knowledge of the economic, legal, political, socio-cultural, demographic and technological aspects of strategic intelligence is instrumental in decision-making.
Learning Outcomes:
- Apply a highly developed understanding of the key theories and concepts in strategic intelligence and business analytics to achieve competitive advantage.
- Evaluate the role that managers play in managing information in order to make strategic decisions that address complex business problems.
- Critically assess the importance of organisational design to the successful application of strategic intelligence.
- Cogently articulate how strategic intelligence processes are used to create societal and environmental values.
Student Assessment:
| No | Type | Weighting | Learning Outcomes |
| 1 | Individual Assignments | 60.00% | 1,2,3,4 |
| 2 | Final Exam | 40.00% | 1,2,3,4 |