Strategic Management In Tourism And Hospitality (PG)
Testimonials
Aleksandra Shcherbakova
Master of Management
“I have met some truly impressive talents and kind personalities among our lecturers."
Angelica Balajadia
Master of Management
“I have found my people here, I have networked here. I am open to doors opening and so many doors are opening already."
Wiranpatchara (Sandy) Wongchanapai
Master of International Business
"Whilst studying at ICMS, I was able to have a strong work/study life balance".
Cameron Colvin
Bachelor of Business (Marketing)
"My work experience boosted my confidence and allowed me to apply theoretical knowledge in practical settings."
Taylor McLeod
Bachelor of Business (Sports Management)
“The small, intimate environment in my lectures makes me feel like I am being heard and that I am getting the most out of my studies."
Julie Williams
Bachelor of Business (Fashion and Global Brand Management)
"I chose ICMS because they have provided me with the opportunity to kickstart my career through their many industry partners".
Keegan Du Preez
Bachelor of Business Management (Accounting)
"ICMS is realistic. They understand the realistic expectations of various markets. It’s not just textbook knowledge, especially compared to every other competitor".
Michaela Mayes
Bachelor of Business (Marketing)
"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".
Alana Williams
Bachelor of Business (Accounting)
“I worked full time whilst studying, with ICMS allowing for such a great work to study ratio and balance, where I was flexibly allowed to do both.”
Juliette Wilson
Bachelor of Business (Marketing)
"I think the biggest thing is that you get a personalised experience, and you’ll be treated like a person, not a number".
Calum McKnight
Bachelor of Business (Marketing)
“Very quickly, ICMS gave me a circle of friends who are pretty driven – but who also like to have fun – and when I see where they are now it’s pretty exciting and it drives me further.”
Ewan Metcalfe
Bachelor of Business (Sports Management)
"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".
This subject is available under ICMS postgraduate degrees, please click the button below to find a postgraduate course for you.
Subject Code:
HOS801A
Subject Aim:
The tourism and hospitality industries are increasingly faced with multifaceted challenges, including climate change, terrorism, evolving values, and technological disruptions, underscoring the importance of adept strategic management. Tourism and hospitality managers therefore require advanced theoretical, analytical, and planning knowledge and skills to successfully navigate industry complexities. This subject enhances conceptual understanding and strategic skills for the tourism and hospitality sectors. Students apply accumulated business knowledge to critically analyse industry challenges. Through a combination of theoretical exploration and real-world examples, students gain invaluable insight into strategic management principles, thereby developing leadership capabilities to navigate dynamic shifts effectively.
By delving into strategic management theories and frameworks, students learn to identify industry trends and develop innovative strategies to address them. Moreover, the subject cultivates critical thinking and communication skills, empowering students to analyse complex strategic issues and present their findings persuasively. Overall, this subject equips students with the tools to thrive in the ever-evolving landscape of tourism and hospitality, enabling them to make meaningful contributions to industry advancement.
Learning Outcomes:
a) Critically assess and apply advanced strategic management concepts, tools, and techniques relevant to the tourism and hospitality industry.
b) Critically evaluate the strategic management process, highlighting the dynamic relationship among strategy formulation, implementation, and control.
c) Analyse and interpret tourism and hospitality industry data to develop informed strategic options.
d) Articulate concise, evidence-based solutions to management challenges in tourism and hospitality.
Assessment Information:
Learning outcomes for this subject are assessed using a range of assessment tasks as described in the table below:
| Type | Weighting | Learning Outcomes |
| Case Study Analysis Report | 25% | a, b, c, d |
| Strategic Business Model Innovation Pitch (G) | 35% | a, c, d |
| Competitive Strategy Analysis Report | 40% | a, b, d |