This subject is available under ICMS postgraduate degrees, please click the button below to find a postgraduate course for you.
The aim of this subject is to examine a variety of theories, frameworks and examples relating to crucial elements of strategic management in a tourism and hospitality context. You will evaluate methods of identifying relevant industry trends and integrating these with innovative strategy development and implementation. The subject will also further enhance your ability to critically analyse strategic management issues and effectively present the results of this analysis in an engaging and informative fashion.
a) Critically assess and apply highly developed strategic management concepts, tools, and techniques for the tourism and hospitality industry.
b) Critically evaluate the strategic management process and the relationship between strategy formulation, implementation and control.
c) Undertake research and analyse and interpret tourism and hospitality industry data to inform the development of strategic options.
d) Succinctly communicate evidence-based solutions to tourism and hospitality management problems.
Learning outcomes for this subject are assessed using a range of assessment tasks as described in the table below
For detailed instructions, see the Moodle site.