The aim of this subject is to examine a variety of theories, frameworks and examples relating to crucial elements of strategic management in a tourism and hospitality context. You will evaluate methods of identifying relevant industry trends and integrating these with innovative strategy development and implementation. The subject will also further enhance your ability to critically analyse strategic management issues and effectively present the results of this analysis in an engaging and informative fashion.
Exams will take place in weeks 15 & 16. Please refer to the official Exam Timetable for further information.
For detailed instructions, see the Moodle site.