Introduction To Tourism, Hospitality And Events

This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.

Subject Code:

THE101A/THE101B

Note: Both A and B code subject versions are displayed as they are approved equivalent in content, assessments and learning outcomes. As ICMS courses are reaccredited, the subject is updated to a B-code suffix. Students studying a Bachelor of Business, Bachelor of Business (Sports Management), Bachelor of Business (Entrepreneurship and Innovation), Bachelor of Business (Marketing), Bachelor of Business (International Tourism) and Bachelor of Hospitality Management will be enrolled in THE101B in 2027. Students enrolled in all other courses at ICMS with this subject will complete THE101A.This arrangement applies to the nested Diploma qualifications of these courses also.

Subject Rationale:

THE101A

Tourism, hospitality and events industries play an important role in the economies of developed and emerging countries. These industries generate substantial employment, personal and corporate income, tax revenues, foreign exchange earnings, investments, and infrastructure improvements for communities globally.

This subject aims to provide a solid introduction to the key concepts and terminology, stakeholders and relationship, innovation, current trends and management issues, as a foundation for future tourism, hospitality and event subjects.

It also focuses on the dynamic nature of the main operational sectors with an emphasis on potential career opportunities.

THE101B

Tourism, hospitality and events are industries that touch almost every part of our lives -whether it is travelling, attending a concert or festival, staying in a hotel or dining out. These sectors create memorable experiences, bring people together and shape how we connect with the world. They are also major contributors to the global economy, generating jobs, driving business innovation and supporting local communities. Understanding how these industries work opens doors to exciting careers in a fast-paced and people-focused environment.

This subject introduces students to the interconnected nature of tourism, hospitality and events, exploring their key operational sectors and the diverse career opportunities they offer. Students will examine core concepts, industry trends and current management challenges, building a strong foundation for further study. By understanding the major stakeholders, impacts and innovations shaping these industries, students will develop the essential knowledge and skills needed to engage with the exciting and rapidly evolving world of tourism, hospitality and events.

Learning Outcomes:

THE101A

a) Describe the characteristics and relationship/interactions between tourism, hospitality and event industries.
b) Explain the key concepts of tourism, hospitality and event industries.
c) Discuss the impacts of tourism, hospitality and event industries.}
d) Identify the emerging trends and issues affecting tourism, hospitality and event industries.

THE101B

a) Describe the characteristics and interactions between tourism, hospitality and event industries
b) Explain key concepts of tourism, hospitality and event industries
c) Analyse the impacts of tourism, hospitality and event industries on economic, social and environmental systems
d) Identify emerging trends and challenges affecting tourism, hospitality and event industries

Student Assessment:

Note: (G) = Group Assessment