Creating Event Experiences

This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.

Subject Code:

EVT302A/EVT302B

Note: Both A and B code subject versions are displayed as they are approved equivalent in content, assessments and learning outcomes. As ICMS courses are reaccredited, the subject is updated to a B-code suffix. Students studying a Bachelor of Business, Bachelor of Business (Sports Management), Bachelor of Business (Entrepreneurship and Innovation), Bachelor of Business (Marketing), Bachelor of Business (International Tourism), Bachelor of Hospitality Management, and Bachelor of Event Management will be enrolled in B-code subjects in 2027. Students enrolled in all other courses at ICMS will complete the equivalent A-code subject. This arrangement applies to the nested diploma qualifications of these courses also.

Subject Rationale:

EVT302A

Students with practical knowledge and skills are highly sought after by employers in the events industry. What better way to show your prowess in events, than with the opportunity to bring about an event of your own creation!

This subject is designed for students to utilise all their knowledge and skills gained from previous studies and prior industry experience to create and carry out an event within the duration of this subject.

Students will also have access to real clients and work on real client briefs with the outcome being the demonstrated ability of students in all aspects of an event, from event design conceptualising to the actual realisation of a memorable event for a real client, and everything else in between.

EVT302B

Event experiences are central to how contemporary events create value for audiences, communities, and stakeholders. Beyond technical planning, event professionals are required to design, coordinate, and deliver experiences that respond to audience needs, operational constraints, and real-time decision-making environments. This subject focuses on the integration of event experience design with practical delivery considerations, preparing students to operate confidently in live event contexts.

Students will apply knowledge developed across earlier event planning, logistics, finance, and risk subjects to design and stage an event experience. Emphasis is placed on translating conceptual ideas into operational plans, coordinating resources and teams, and exercising professional judgement during live delivery.

Through experiential, portfolio-based assessment, students develop advanced capabilities in planning, delivering, and critically evaluating event experiences. The subject supports progression into senior event management roles by strengthening students’ ability to integrate creative intent with operational execution and reflective professional practice.

Learning Outcomes:

EVT302A

a) Write a concept piece for the staging of an event
b) Construct a budget for the event taking into consideration all revenue streams and sources
c) Recommend the various types of employee mix with a plan to minimising labour costs and developing effective rosters
d) Create an event for an external client

EVT302B

a) Design an event experience concept that integrates audience needs, experience principles, and operational constraints
b) Plan event operations, including resources, staffing, scheduling, and logistics, to support effective event delivery.
c) Apply professional judgement to manage audience experience and engagement during live event delivery.
d) Critically evaluate event delivery processes and outcomes to inform future event practice and improvement.

Student Assessment:

Note: (G) = Group assessment

*This assessment is a hurdle assessment. Hurdle requirements are a condition other than the overall mark that must be met for students to pass a subject. Failing a hurdle requirement will result in a fail grade for the subject.