RET230
The aim of the subject is to provide a basic grounding in digital communications and social media marketing to a business environment. It provides the theory as well as practical applications of the theory to current operations and applications. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, you are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organisation’s return on investment in digital and social media marketing activities.
No | Type | Weighting | Learning Outcomes |
1 | Individual Assignment | 10.00% | 2,3,4 |
2 | Individual Assignment | 15.00% | 1,2,3,6 |
3 | Individual Assignment | 25.00% | 1,2,3,4,6 |
4 | Final Exam | 50.00% | 1,3,5,6 |