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E-commerce And Social Media

Subject Code:


Subject Aim:

The aim of the subject is to provide a basic grounding in digital communications and social media marketing to a business environment. It provides the theory as well as practical applications of the theory to current operations and applications. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, you are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organisation’s return on investment in digital and social media marketing activities.

Learning Outcomes:

  1. Describe the importance of an integrated digital and social media strategy
  2. Describe how internet and web features support business
  3. Understand the business applications of digital and social media
  4. Apply a process for strategic development of social media as a marketing tool for business
  5. Identify and apply suitable tools to monitor social media
  6. Critique organisation’s use of social media

Student Assessment: