Entrepreneurial Operations And Growth

This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.

Subject Code:

ENT302A/ENT302B

Note: Both A and B code subject versions are displayed as they are approved equivalent in content, assessments and learning outcomes. As ICMS courses are reaccredited, the subject is updated to a B-code suffix. Students studying a Bachelor of Business, Bachelor of Business (Sports Management), Bachelor of Business (Entrepreneurship and Innovation), Bachelor of Business (Marketing), Bachelor of Business (International Tourism) and Bachelor of Hospitality Management will be enrolled in ENT302B in 2027. Students enrolled in all other courses at ICMS with this subject will complete ENT302A. This arrangement applies to the nested Diploma qualifications of these courses also.

Subject Rationale:

ENT302A

This subject is for the entrepreneur to be able to run the business they have started. Since stagnant businesses are mostly unfulfilling and no longer considered successful businesses, this subject will help the student-entrepreneur grow his/her business and be able to run the business to reach his/her long term goals. This will mostly focus on project management, inventory management and human resource management for an effectively led business.

In this subject, participants can learn about some of the issues and concerns that will be introduced as their businesses grow. The purpose of this subject is to show how entrepreneurs make their visions a reality by evaluating opportunities to expand. Expansion ideas to be discussed will include franchising, mass production and international expansion.

ENT302B

Entrepreneurial ventures succeed by optimising operations and scaling responsibly in an ever-evolving digital landscape. This subject equips students with practical and innovative frameworks to “nail” initial operations, “scale” effectively, and “sail” forward in Industry 4.0 environments. Beginning with agile supply chain management and lean operations, students explore cutting-edge process management, automation techniques, and cost-effective strategies that streamline value creation.

By examining managerial accounting and performance evaluation, students grasp methods for integrating data-driven insights into operational excellence. Emphasising responsible digital transformation, they discover how modern solutions ethically enhance operational efficiency and customer experience, while risk management principles ensure growth remains secure and sustainable. To uphold a competitive advantage, they delve into organisational development and human capital strategies, vital for building resilient, collaborative cultures that thrive under pressure.

Finally, the subject culminates in entrepreneurial leadership philosophies synthesising each operational component. From initial process optimisation to advanced digital integration, students gain fundamental principles and practices for orchestrating stable expansions, navigating emerging challenges, and confidently leading operational transformations as they propel ventures through “nailing, scaling, and sailing” in a dynamic global marketplace.

Learning Outcomes:

ENT302A

a) Evaluate challenges associated with expansion and growth.
b) Examine how entrepreneurs transition from a solopreneur into a large company.
c) Justify a set of company values that will result in a strong corporate culture.
d) Assess the health of the business through relevant performance and growth metrics.

ENT302B

a) Critique the core principles and concepts of entrepreneurial operations, including their role in sustainable organisational growth.
b) Evaluate suitable tools and techniques to transition an early-stage venture into a scalable business.
c) Construct strategies to enhance operational agility based on operational dynamics and mechanics.
d) Incorporate contemporary technologies into entrepreneurial operations, upholding ethical and social responsibility.
e) Present and articulate entrepreneurial operational solutions effectively in diverse settings and organisational contexts.

Student Assessment:

Note: (G) = Group assessment