Exhibition Services
Testimonials
Aleksandra Shcherbakova
Master of Management
“I have met some truly impressive talents and kind personalities among our lecturers."
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Master of Management
“I have found my people here, I have networked here. I am open to doors opening and so many doors are opening already."
Wiranpatchara (Sandy) Wongchanapai
Master of International Business
"Whilst studying at ICMS, I was able to have a strong work/study life balance".
Cameron Colvin
Bachelor of Business (Marketing)
"My work experience boosted my confidence and allowed me to apply theoretical knowledge in practical settings."
Taylor McLeod
Bachelor of Business (Sports Management)
“The small, intimate environment in my lectures makes me feel like I am being heard and that I am getting the most out of my studies."
Julie Williams
Bachelor of Business (Fashion and Global Brand Management)
"I chose ICMS because they have provided me with the opportunity to kickstart my career through their many industry partners".
Keegan Du Preez
Bachelor of Business Management (Accounting)
"ICMS is realistic. They understand the realistic expectations of various markets. It’s not just textbook knowledge, especially compared to every other competitor".
Michaela Mayes
Bachelor of Business (Marketing)
"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".
Alana Williams
Bachelor of Business (Accounting)
“I worked full time whilst studying, with ICMS allowing for such a great work to study ratio and balance, where I was flexibly allowed to do both.”
Juliette Wilson
Bachelor of Business (Marketing)
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Calum McKnight
Bachelor of Business (Marketing)
“Very quickly, ICMS gave me a circle of friends who are pretty driven – but who also like to have fun – and when I see where they are now it’s pretty exciting and it drives me further.”
Ewan Metcalfe
Bachelor of Business (Sports Management)
"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".
Subject Code:
EVT230
Subject Aim:
The aim of this subject is to provide you with a sound understanding of the key aspects of the exhibition industry and exhibition management, highlighting each step in the development of an exhibition including exhibition management perspectives; identifying key players; selecting locations and venues; the role of Convention and Visitors Bureaux and the marketing and promotion principles.
Learning Outcomes:
- Understand the significance of the exhibition industry as part of the overall Australian business events product and its contribution to the MICE /business tourism industry
- Describe how effective exhibitions can be in terms of selling and promotion of businesses and products
- Define the role of the exhibition manager and teams in the implementation of exhibitions
- Examine the steps involved in the planning and development of an exhibition
- Demonstrate the principles of planning and marketing exhibitions and apply knowledge to the exhibition industry
- Examine and understand the technologies and logistical requirements of an exhibition
Student Assessment:
| No | Type | Weighting | Learning Outcomes |
| 1 | Individual Assignment | 20.00% | 1,2,6 |
| 2 | Individual Assignment | 40.00% | 1,2,5,6 |
| 3 | Individual Assignment | 40.00% | 1,2,3,4,5,6 |