Finance And Sponsorship for Events

This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.

Subject Code:

EVT301A/EVT301B

Credit Points:

3

Subject Type:

Specialisation

Pre-requisite/Co-requisite:

Course level pre-requisite: a total of 24 credit points (15 credit points, including ACC101A, MKT101A, STA101A and MGT101A from level 100 and 9 credit points from level 200 core subjects) prior enrolling into level 300 core and specialisation subjects.  

Subject Rationale:

EVT301A

Students completing a degree in events are passionate about the design and staging of events. While these are important skills to learn, often a well-designed event fails to eventuate because of issues relating to finances and/or problems with sponsorships and partnerships.

This subject introduces students to the finance aspects of event management and the skills in sourcing, managing and working with sponsors and partners.

The subject explores various avenues of funds available to event organisers as well as the important role sponsors and partners play in successful events. Students will also learn practical skills in building an event budget as well as devising a sponsorship proposal.

EVT301B

Events operate within complex financial and partnership environments, where sound financial planning and strategically aligned sponsorships are critical to event viability, sustainability, and long-term impact. Beyond creative design and delivery, event professionals must be able to secure, allocate, and justify financial resources while establishing ethical and mutually beneficial relationships with sponsors and partners.

This subject introduces students to the financial dimensions of event management, with a focus on budgeting, funding sources, and the strategic role of sponsorship and partnerships in supporting event delivery. Students examine a range of financial models and sponsorship structures commonly used in the events industry, alongside key considerations in identifying, engaging, and managing sponsor relationships.

Through applied learning activities, students develop practical skills in constructing event budgets and preparing sponsorship proposals that align event objectives with sponsor goals. The subject emphasises informed financial decision-making, accountability, and ethical practice, preparing students to manage event finances and sponsorship arrangements within contemporary professional event environments.

Learning Outcomes:

EVT301A

a) Appraise a range of finance sources available to event organisers
b) Critique sponsor suitability by examining the shared goals between an event and potential sponsors
c) Build an event budget
d) Devise a sponsorship proposal

EVT301B

a) Analyse event funding models and financial sources to inform event planning decisions.
b) Evaluate the alignment between event objectives and sponsor or partner goals.
c) Design an event budget that reflects financial feasibility, accountability, and strategic resource allocation.
d) Formulate a sponsorship strategy that integrates financial, ethical, and partnership considerations for event delivery.

Student Assessment: