The aim of this subject is to create an awareness of global trends as they relate to the hospitality and tourism industry. It will develop an understanding of the major influences affecting the international hospitality and tourism business environment, and it will enable you to assess the strategic issues and trends resulting from globalisation
- Critically assess the global trends within the hospitality and tourism industry.
- Examine the key drivers of globalisation arising from these global trends within the hospitality and tourism industry.
- Compare and assess the contributions of emerging economies at a global level.
- Evaluate the strategic implications of the continued influence of these global trends within the two industries.