International Marketing

Subject Code:

MKT303A

Subject Aim:

International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. Communication and collaborative work processes are emphasised as important attributes for the international marketing professional.

During this course, the student will gain insights into cultural environment of global markets. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment based on knowledge obtained from the marketing discipline.

Learning Outcomes:

  • a) Assess opportunities and challenges of international marketing environments
  • b) Review contemporary issues inclusive of social and cultural, which impact international marketing operations
  • c) Evaluate the international marketing processes involved in a successful marketing effort
  • d) Appraise environmental and organisational constraints on the development of an effective international marketing strategy

Student Assessment:

(G)* = Group Assessment