International Marketing

This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.

Subject Code:

MKT303A/MKT303B

Note: Both A and B code subject versions are displayed as they are approved equivalent in content, assessments and learning outcomes. As ICMS courses are reaccredited, the subject is updated to a B-code suffix. Students studying a Bachelor of Business, Bachelor of Business (Sports Management), Bachelor of Business (Entrepreneurship and Innovation), Bachelor of Business (Marketing), Bachelor of Business (International Tourism), Bachelor of Hospitality Management, and Bachelor of Event Management will be enrolled in B-code subjects in 2027. Students enrolled in all other courses at ICMS will complete the equivalent A-code subject. This arrangement applies to the nested diploma qualifications of these courses also.

Subject Rationale:

MKT303A

International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. Communication and collaborative work processes are emphasised as important attributes for the international marketing professional.

During this course, the student will gain insights into cultural environment of global markets. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment based on knowledge obtained from the marketing discipline.

MKT303B

In today’s fast-paced, hyper-connected world, marketing no longer stops at the border. International Marketing is an exciting and dynamic field that explores how businesses create, communicate, and deliver value to customers across cultures, continents, and economies. Whether launching a new app in South Korea or promoting sustainable fashion in Scandinavia, global marketers must be agile, culturally aware, and strategically sharp.

This subject takes students beyond the basics of marketing and immerses them in the global marketplace. Students will learn how to analyse diverse cultural environments, navigate complex international marketing decisions, and craft effective global marketing strategies. Students will also develop critical thinking, teamwork, and ethical decision-making skills; essential tools for thriving in international marketing roles and making a real-world impact.

Through collaborative projects, real-world case studies, and applied learning, students will gain practical experience in developing international marketing plans and tailoring the marketing mix to global audiences.

Learning Outcomes:

MKT303A

a) Assess opportunities and challenges of international marketing environments
b) Review contemporary issues inclusive of social and cultural, which impact international marketing operations
c) Evaluate the international marketing processes involved in a successful marketing effort
d) Appraise environmental and organisational constraints on the development of an effective international marketing strategy

MKT303B

a) Debate the opportunities and challenges of international marketing environments.
b) Review contemporary issues (inclusive of social and cultural) which impact international marketing operations
c) Critique the international marketing processes involved in a successful marketing effort
d) Critically review the environmental and organisational constraints on the development of an effective international marketing strategy
e) Collaborate effectively to make ethical, sustainable marketing decisions that consider cross-cultural and cross-border impacts

Student Assessment:

Note: (G) = Group assessment