Promotions And Sponsorship
Testimonials
Aleksandra Shcherbakova
Master of Management
“I have met some truly impressive talents and kind personalities among our lecturers."
Angelica Balajadia
Master of Management
“I have found my people here, I have networked here. I am open to doors opening and so many doors are opening already."
Wiranpatchara (Sandy) Wongchanapai
Master of International Business
"Whilst studying at ICMS, I was able to have a strong work/study life balance".
Cameron Colvin
Bachelor of Business (Marketing)
"My work experience boosted my confidence and allowed me to apply theoretical knowledge in practical settings."
Taylor McLeod
Bachelor of Business (Sports Management)
“The small, intimate environment in my lectures makes me feel like I am being heard and that I am getting the most out of my studies."
Julie Williams
Bachelor of Business (Fashion and Global Brand Management)
"I chose ICMS because they have provided me with the opportunity to kickstart my career through their many industry partners".
Keegan Du Preez
Bachelor of Business Management (Accounting)
"ICMS is realistic. They understand the realistic expectations of various markets. It’s not just textbook knowledge, especially compared to every other competitor".
Michaela Mayes
Bachelor of Business (Marketing)
"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".
Alana Williams
Bachelor of Business (Accounting)
“I worked full time whilst studying, with ICMS allowing for such a great work to study ratio and balance, where I was flexibly allowed to do both.”
Juliette Wilson
Bachelor of Business (Marketing)
"I think the biggest thing is that you get a personalised experience, and you’ll be treated like a person, not a number".
Calum McKnight
Bachelor of Business (Marketing)
“Very quickly, ICMS gave me a circle of friends who are pretty driven – but who also like to have fun – and when I see where they are now it’s pretty exciting and it drives me further.”
Ewan Metcalfe
Bachelor of Business (Sports Management)
"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".
Subject Code:
EVT300
Subject Aim:
The overall aim of the subject is to prepare and equip you with the necessary skills to evaluate and pursue sponsorship opportunities and to integrate sponsorship with the creative and media strategies required to drive a successful integrated marketing communications campaign.
Learning Outcomes:
- Source sponsors through research, analysis and evaluation.
- Prepare documentation for sponsorship proposals and agreements.
- Apply creative strategy to a promotion campaign.
- Develop media strategy to drive an integrated communications plan.
- Understand the IMC process and develop an integrated marketing communications strategy and plan.
Student Assessment:
Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.
Full assessment task briefs will be available on Moodle and will be briefed in tutorials.
| No | Type | Weighting | Learning Outcomes |
| 1 | Individual Assignment | 25.00% | 1,2 |
| 2 | Group Assignment | 25.00% | 3,4,5 |
| 3 | Final Exam | 50.00% | 1,2,3,4,5 |