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Sports Marketing

Subject Code:

SPO201A

Subject Aim:

Introducing students to the core issues and concerns of marketing in the sport industry, ‘Sports Marketing’ provides students with an overview of the strategies and practices used by sports organisations to market their products and services to customers. To this end, the subject explores marketing concepts as they relate to the funding, promotion and commercial development of sport across various organisational levels.

Learning Outcomes:

a) Articulate the principles of sports marketing.

b) Examine the role of media relations in sports marketing.

c) Apply the theoretical components of sports marketing.

d) Produce an effective sports marketing plan.

Student Assessment:

(G)* = Group Assessment