Sports Marketing
Testimonials
Ewan Metcalfe
Bachelor of Business (Sports Management)
"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".
Julie Williams
Bachelor of Business (Fashion and Global Brand Management)
"I chose ICMS because they have provided me with the opportunity to kickstart my career through their many industry partners".
Keegan Du Preez
Bachelor of Business Management (Accounting)
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Michaela Mayes
Bachelor of Business (Marketing)
"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".
Wiranpatchara (Sandy) Wongchanapai
Master of International Business
"Whilst studying at ICMS, I was able to have a strong work/study life balance".
Zachary Mcdonald
Bachelor of Business (Sports Management)
"I chose ICMS because of it's smaller community. There are more opportunities to have one-on-one contact with lecturers and a greater personalised learning experience than most higher education institutions".
Juliette Wilson
Bachelor of Business (Marketing)
"I think the biggest thing is that you get a personalised experience, and you’ll be treated like a person, not a number".
This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.
Subject Code:
SPO201A
Subject Aim:
Introducing students to the core issues and concerns of marketing in the sport industry, ‘Sports Marketing’ provides students with an overview of the strategies and practices used by sports organisations to market their products and services to customers. This subject explores marketing concepts as they relate to the funding, promotion and commercial development of sport across various organisational levels. To this end, the subject offers students marketing plan sections as they explore how different stakeholders interact to drive the sport industry.
Learning Outcomes:
a) Analyse the key principles of sports marketing.
b) Illustrate the role of media relations in strategic sports marketing communication and branding.
c) Apply the theoretical components of sports marketing strategy.
d) Develop an effective and sustainable sports marketing plan.
Student Assessment:
| No | Type | Weighting | Week Due | Learning Outcomes |
| 1 | Report | 25% | 4 | a, b |
| 2 | Poster Presentation (G)* | 35% | 8 | b, c, d |
| 3 | Marketing Plan | 40% | 11 | a, c, d |
(G)* = Group Assessment