Cruise Management
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Master of Management
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Master of Management
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Julie Williams
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Keegan Du Preez
Bachelor of Business Management (Accounting)
"ICMS is realistic. They understand the realistic expectations of various markets. It’s not just textbook knowledge, especially compared to every other competitor".
Michaela Mayes
Bachelor of Business (Marketing)
"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".
Alana Williams
Bachelor of Business (Accounting)
“I worked full time whilst studying, with ICMS allowing for such a great work to study ratio and balance, where I was flexibly allowed to do both.”
Juliette Wilson
Bachelor of Business (Marketing)
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Calum McKnight
Bachelor of Business (Marketing)
“Very quickly, ICMS gave me a circle of friends who are pretty driven – but who also like to have fun – and when I see where they are now it’s pretty exciting and it drives me further.”
Ewan Metcalfe
Bachelor of Business (Sports Management)
"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".
This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.
Subject Code:
THE303A
Subject Aim:
The cruise industry is one of the fastest-growing sectors of global tourism, offering unique experiences and generating significant economic contributions to destinations worldwide. As cruise lines expand operations, the industry faces complex challenges, including sustainability, regulatory requirements, workforce management, and destination impacts. Understanding these dynamics is essential for professionals seeking to navigate and influence the future of cruise tourism.
This subject examines the cruise industry from both business and consumer perspectives, exploring its operational structures, economic and socio-cultural significance, and environmental responsibilities. Students will engage in field-based learning, reflective exercises, and critical discussions to assess how cruise tourism balances economic benefits with sustainability concerns. Through hands-on research and industry-focused assessments, students will develop the analytical skills required to evaluate trends, operational strategies, and stakeholder relationships within this evolving sector.
Study Tour Included
Students who choose this subject as an elective may be eligible to go on a practical study tour aboard a major international cruise line (dependent on interest). Through this experience, they will receive first-hand exposure to the exciting world of cruise ship travel. Please note, the cost of the study tour is additional to tuition fees. Learn more and express your interest in the Cruise Management Study Tour for Trimester 1, 2026.
Learning Outcomes:
a) Evaluate service delivery and operational challenges in contemporary cruise experiences, including guest expectations.
b) Analyse the structure and functions of key operational areas within the cruise industry, both onboard and shoreside.
c) Assess the economic, socio-cultural, and environmental impacts of cruise tourism, with a focus on port destinations and sustainability.
d) Evaluate cruise operations based on field research, including service quality, guest experience, and port management practices.
Student Assessment:
| No | Type | Weighting | Learning Outcomes |
| 1 | Competitor Analysis Report (G) | 30% | a, b |
| 2 | Field-based research and report | 40% | b, c, d |
| 3 | Industry Consulting Project and Panel Presentation (G) | 30% | a, b, c, d |
(G)* = Group Assessment