Chat with us, powered by LiveChat
Enquire now
Home / Introduction To Retail Management

Introduction To Retail Management

Testimonials

Aleksandra Shcherbakova

Master of Management

“I have met some truly impressive talents and kind personalities among our lecturers."

Angelica Balajadia

Master of Management

“I have found my people here, I have networked here. I am open to doors opening and so many doors are opening already."

Wiranpatchara (Sandy) Wongchanapai

Master of International Business

"Whilst studying at ICMS, I was able to have a strong work/study life balance".

Cameron Colvin

Bachelor of Business (Marketing)

"My work experience boosted my confidence and allowed me to apply theoretical knowledge in practical settings."

Taylor McLeod

Bachelor of Business (Sports Management)

“The small, intimate environment in my lectures makes me feel like I am being heard and that I am getting the most out of my studies."

Julie Williams

Bachelor of Business (Fashion and Global Brand Management)

"I chose ICMS because they have provided me with the opportunity to kickstart my career through their many industry partners".

Keegan Du Preez

Bachelor of Business Management (Accounting)

"ICMS is realistic. They understand the realistic expectations of various markets. It’s not just textbook knowledge, especially compared to every other competitor".

Michaela Mayes

Bachelor of Business (Marketing)

"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".

Alana Williams

Bachelor of Business (Accounting)

“I worked full time whilst studying, with ICMS allowing for such a great work to study ratio and balance, where I was flexibly allowed to do both.”

Juliette Wilson

Bachelor of Business (Marketing)

"I think the biggest thing is that you get a personalised experience, and you’ll be treated like a person, not a number".

Calum McKnight

Bachelor of Business (Marketing)

“Very quickly, ICMS gave me a circle of friends who are pretty driven – but who also like to have fun – and when I see where they are now it’s pretty exciting and it drives me further.”

Ewan Metcalfe

Bachelor of Business (Sports Management)

"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".

Undergraduate Brochure
Download

Subject Code:

RET101

Subject Aim:

The aim of this subject is to provide students with an overview of the nature and scope of retailing, and the elements required to develop and maintain a successful retailing strategy. This is critical in a constantly changing business environment.

Learning Outcomes:

  • Explain the nature and role of retailing from a social, economic and supply chain perspective
  • Explain the principles of consumer behaviour and target marketing that affect retailing strategy
  • Describe the retailing strategic planning process
  • Identify and discuss the principles of merchandise management in relation to strategy implementation
  • Identify and discuss the key elements of retail operations management
  • Explain the range of measures used to assess retail operational performance

Student Assessment:

Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.