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Introduction To Retail Management

Subject Code:


Subject Aim:

The aim of this subject is to provide students with an overview of the nature and scope of retailing, and the elements required to develop and maintain a successful retailing strategy. This is critical in a constantly changing business environment.

Learning Outcomes:

  • Explain the nature and role of retailing from a social, economic and supply chain perspective
  • Explain the principles of consumer behaviour and target marketing that affect retailing strategy
  • Describe the retailing strategic planning process
  • Identify and discuss the principles of merchandise management in relation to strategy implementation
  • Identify and discuss the key elements of retail operations management
  • Explain the range of measures used to assess retail operational performance

Student Assessment:

Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.