Master the Art of Branding with a Brand Management Program

Brand management programs are about more than just creating catchy slogans. They put you in the centre of every successful business. 

If you want a career in business, consider joining a brand management program. It can teach you branding skills and lead to great opportunities.

QUICK LINKS

• What is a Brand Management Program?
• What a Brand Manager Does
• Why Choose the ICMS Brand Management Program?
• Why Fashion and Global Brand Management?
• How ICMS Prepares You for Success
• Making an Informed Decision

What is a Brand Management Program?

A Brand Management Program is designed to teach you the ins and outs of creating, maintaining, and evolving a brand.

It’s all about understanding how brands connect with consumers and how you can influence that connection.

The program covers everything from brand strategy and marketing to consumer behavior and digital media.

What a Brand Manager Does

• Create and use strategies to improve a company’s public image. Analyse market trends and consumer behavior to guide branding choices.
• Manage marketing campaigns to match brand goals. Work with teams like marketing, sales, and product development to keep things consistent.
• Establish and manage brand guidelines to ensure a unified presence across all platforms.
• Average Salary in Australia: $110,000 p/a

Why Choose the ICMS Brand Management Program?

ICMS offers a unique Bachelor of Business degree with a focus on Fashion and Global Brand Management.

The ICMS Bachelor of Business (Fashion and Global Brand Management) is not only about theory. It focuses on using what you learn in real-life situations.

You will work on projects with real brands. This hands-on experience can help you stand out in the job market.

Read why ICMS student Ben Hancock chose to study brand management at ICMS.

Why Fashion and Global Brand Management?

The fashion industry is one of the most dynamic and fast-paced industries in the world. It’s constantly evolving, with new trends and consumer demands shaping the market.

Studying global brand management in fashion at ICMS helps you succeed in this competitive field.

To discover the top benefits of earning a fashion business degree, click here.

To learn about 5 key skills you’ll get from the ICMS Bachelor of Business (Fashion and Global Brand Management), click here.

The Intersection of Fashion and Business

Fashion is not just about design; it’s about business.

Understanding how to manage a fashion brand requires a unique set of skills that combines creativity with business acumen.

This program will show you how to create a brand strategy. This strategy will connect with consumers and keep your brand important in a fast-changing market.

To read more about career paths with a fashion and global brand management degree, click here.

Building a Global Fashion Brand

With globalisation, fashion brands need to appeal to a diverse audience.

This program will help you learn how to manage a brand worldwide. It considers cultural differences and consumer preferences.

How ICMS Prepares You for Success

Watch this quick overview of what ICMS offers fashion and brand management program students:

@icmscampus The ICMS Difference – Where could a Fashion Business Degree Take you ?? #fashion #fashionbusiness ♬ original sound – ICMS

ICMS offers a comprehensive curriculum that combines theoretical knowledge with practical experience.

Here are some of the ways ICMS prepares you for a successful career in brand management:

Industry Connections

ICMS has strong connections with industry leaders, giving you access to invaluable networking opportunities.

These connections can help you secure internships and job placements, providing a head start in your career.

Real-World Experience

The program has an internship as part of your degree. This is through the ICMS Work Integrated Learning (WIL) program. You will get to use what you learn in real-world settings.

This experience is crucial in helping you build a strong resume and develop the skills employers are looking for.

Watch Lucinda Hickman explain how ICMS helped her land an internship at The Iconic during her studies.

@icmscampus Lucinda’s ICMS experience😍 #wementor #icms #fyp ♬ original sound – ICMS

Supportive Learning Environment

At ICMS, you’ll be part of a supportive community that encourages personal and professional growth.

The faculty are experienced professionals who are dedicated to helping you succeed.

ICMS is The Professional Mentor means students are mentored in every program, combining personalised guidance with hands-on experiences.

We focus on helping you build the skills and confidence you need to succeed in brand management and beyond.

Our mentorship approach ensures you’re ready to thrive in your career after graduation.

For an in-depth guide to a global brand management degree, click here.

Making an Informed Decision

Choosing a career is a big decision, but a Brand Management Program could make it easier.

If you love creativity and strategy, this industry is for you.

At ICMS, you’ll gain skills and confidence for a career in brand management.

Work with top fashion brands, start your own label, or explore new markets.

The possibilities are endless. Start your journey today with the ICMS Bachelor of Business (Fashion and Global Brand Management).