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Build Your Career with a Sports Business Degree

Build Your Career with a Sports Business Degree

January 28, 2025

A sports business degree can turn your love for the game into an exciting and rewarding career. 

Picture this: the buzz of a grand final, the thrill of a last-second goal, the pure joy of an underdog triumph. 

Now imagine playing a key role behind the scenes, making those moments happen.

A sports business degree helps you organise great events and manage sponsorship deals. It gives you the skills to connect sports and business. 

If you love sports, this could be the start of something amazing.

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What is a Sports Business Degree all about?

A sports business degree is like your backstage pass to one of the most dynamic industries out there.

It combines core business skills with the fast-paced energy of the sports world.

You’ll learn about sports marketing, event planning, financial management, and leadership.

At ICMS, the Bachelor of Business (Sports Management) gives you the perfect mix of study and hands-on experience.

It is not just about theory. You will face real-world challenges that get you ready to start working right after graduation. 

This degree is great if you love sports. It is also for those who want to lead teams. You can organise events like the World Cup. 

You can also secure sponsorship deals. It is about becoming the driving force behind the game.

Why Choose the ICMS Bachelor of Business (Sports Management)?

The sports industry is growing rapidly, and it needs professionals who can keep up with its momentum. 

The ICMS Bachelor of Business (Sports Management) equips you to be a leader in this exciting field.

Here’s what makes ICMS stand out:

  • Learn from Industry Experts: At ICMS, you’ll study with lecturers who know the sports business world inside out.
  • Work Integrated Learning (WIL): Get placed in internships with well known companies while you’re still studying. This means you’ll graduate with real-world experience and a professional network.
  • A Global Edge: The program connects practical learning with an international perspective. ICMS keeps the curriculum fresh with the latest trends and ideas, so you’re prepared for the present and future of sport.

Want to hear it straight from a student? Liberti shares why she chose ICMS for her sports business degree in this video:

@icmscampusLiberti turned her passion for sports into a management career at ICMS. Real-world experience made the difference. It starts with you!♬ original sound – ICMS

Dream Big with Unlimited Career Choices

A sports business degree gives you the freedom to choose from an incredible variety of careers. Where could this lead you? 

Here are some exciting options:

  • Sports Marketing Manager: Create and run creative campaigns that promote athletes, teams, or events. Make sure they grab attention and stand out. Average salary in Australia: $90,000–$110,000 per year.
  • Event Coordinator: Plan and manage every detail of events, from major championships to eSports tournaments, ensuring they run smoothly and deliver memorable experiences. Average salary in Australia: $60,000–$75,000 per year.
  • Sports Agent: They represent athletes, negotiate contracts, and secure sponsorships. This helps athletes succeed on and off the field. Average salary in Australia: $75,000–$120,000 per year.
  • Facilities Manager: Take charge of running iconic stadiums or managing fitness centers, making sure everything runs smoothly and delivers amazing experiences. Average salary in Australia: $85,000–$100,000 per year.
  • Sponsorship Consultant: Link top brands with the right teams or athletes. Create partnerships that work for everyone and get noticed. Average salary in Australia: $70,000–$90,000 per year. 

If you aim to work with a global team, start a new fitness brand, or launch your own company, a sports business degree can help you. It opens doors to many possibilities.

Preparing to Be a Game-Changer

Joining the ICMS Bachelor of Business (Sports Management) means you’ll start building your career while you study. 

The Work Integrated Learning (WIL) program helps you stand out by giving you hands-on, real-world experience.

Imagine interning with leaders in your field.  You’ll get real-world experience and build great connections before you graduate.

ICMS lets you apply what you learn in class to real projects, so you’re ready to hit the ground running when you finish your degree.

Be inspired by ICMS sports business degree student Laura Smith‘s fantastic WIL internship experience at Supercars:

@icmscampus Meet Laura: Doing her WIL at Bathurst 1000😍 #icms #applyfebintake2025 #fyp #bathurst1000 ♬ original sound – ICMS

Or take Gabriel de Sousa, an ICMS Bachelor of Business (Sports Management) student. 

His internship with FIFA through WIL led to a Brand Ambassador role during the FIFA Women’s World Cup. 

Gabriel turned this hands-on learning into a career leap. Check out his story here:

@icmscampus Gabriel an ICMS student studying a Bachelor of Business (Sports Management) explains how ICMS helped him work at the @fifawomensworldcup #fifawomensworldcup2023 #fifaworldcup #fifa #Icms #college ♬ original sound – ICMS

Your Dream Career Starts Here

The sports industry is fast, exciting, and packed with opportunities for young professionals. 

If you’ve been waiting to combine your love of sports with a strong business education, now’s your chance.

Join the ICMS Bachelor of Business (Sports Management) program and become part of the next wave of sports industry leaders. 

From stadium sidelines to executive boardrooms, this degree is your ticket to a dream career.

A sports business degree isn’t just a qualification—it’s your chance to make an impact in an industry you’re passionate about. 

Are you ready to take the leap? Game on.

 

FURTHER READING: 

  • Kickstart your career in the world of sports with a sports administration degree—click here to discover how this program can shape your future.
  • Curious about career growth in sports? Learn about the exciting opportunities a sports management degree can unlock—read more here.
  • Discover why a bachelor of sports management could be the key to your success in the dynamic world of sports – click here to find out more.
  • Looking to start or advance your career in sports? Enrolling in a sports management course may be the right choice for you – click here to learn why.

Category

Bachelor of Business (Sports Management), Undergraduate, News