ICMS-BAD collaboration good for NSW local economy

International College of Management, Sydney (ICMS) is collaborating with the Brookvale Arts District (BAD) to make both a positive impact on the local community and to create real-world learning opportunities for students.

The partnership is part of a broader initiative to support urban renewal and civil leadership in the local economy.

With an overarching aim of fostering growth and development, BAD is committed to creating a vibrant community in the suburb of Brookvale, located near Manly.

ICMS, a leading industry-focused higher education institution, has its main campus located in Manly and strong ties to the Northern Beaches business community through its Industry Partnership programs.

“Our vision is for BAD to be a 24-hour arts, industry, and entertainment destination of global significance,” The National Grid and BAD Co-Founder Lara Allport said in a statement.

BAD, a not-for-profit organisation, is made up of local companies, individuals and institutions that are working together to drive the social and economic development of the area.

Collaborations between varied industries and the organisation of festivals and events, starting with the multi-media GroundSwell festival happening over the weekend of 27-29 October, is part of BAD’s urban renewal strategy to bring life to Brookvale with spill over benefits for all sectors of the local economy. (Check out events on the @brookvaleartsdistrict Instagram)

ICMS and BAD Collaboration – working together in civic leadership

ICMS is a BAD Key Institutional Supporter alongside NSW Government, Investment NSW, Music NSW, the Australian Festival Association and others.

“Our partnership with BAD is evidence of ICMS’ commitment to providing quality education that delivers tangible benefits to our students, while also supporting the community around us,” ICMS Senior Program Manager Nicole Venter said.

ICMS faculty will work with BAD stakeholders in a supportive role, and ICMS’ Work Integrated Learning (WIL) program will enable students to undertake internships with BAD businesses and at BAD events.

Among the wide range of undergraduate and postgraduate degrees on offer at ICMS are specialist degrees such as the Bachelor of Hospitality Management and Bachelor of Event Management, as well as a Master of Event Management.

Students in these industries, in particular, will benefit from WIL placements at BAD venues and events.

Community upliftment

BAD is a grant recipient of the Uptown program, which in turn is part of the NSW 24-hour economy initiative that is set to transform night-time urban living and boost economic growth.

“Brookvale’s rich industrial history, coupled with its breweries, distilleries, creative production and live music offering, makes it a compelling place for Sydneysiders to enjoy and also for visitors to discover,” NSW 24-hour Economy Commissioner Michael Rodrigues said.

Michael has previously featured in an ICMS Masterclass exploring the revitalisation of Sydney’s night-time economy, further evidence of ICMS links with the community in which it is based.

The town’s strategic alignment with NSW government, and partners such as ICMS, means that areas such as job creation, career opportunities, mentorship and an increase in tourist numbers will grow in tandem with the infrastructural development and rejuvenation planned.

It’s a win-win for all parties, and a good case of BAD being better.

For more information about Brookvale Arts District (BAD), click here.

For more information about ICMS, click here.