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Sydney Swans Hires ICMS Sport Management Graduate

Sydney Swans Hires ICMS Sport Management Graduate

July 24, 2017

ICMS alumni Amy Edwards made such a good impression during her internship that she now works full-time in events at the Sydney Swans Football Club.

Amy Edwards, Australia

Bachelor of Sports Management, 2016

Events and Hospitality Coordinator, Sydney Swans Football Club

Q: What is your current role?

I am an Events and Hospitality Coordinator for the Sydney Swans Football Club. In this role I take care of Corporate Hospitality clients for both match days and events. I have been at the Swans full-time since January 2015.

The Sydney Swans is a professional Australian rules football club, based in Sydney, which plays in the Australian Football League.

Q: What career achievements are you especially proud of?

While working as a waitress at a Mexican restaurant I met the General Manager of match day and events for the Sydney Swans. I was fortunate enough to leave an impression where I was offered an internship which I could use as my industry experience. Through hard work and determination I was offered a full-time role at the Swans.

After a year of successfully executing events and match days I was offered a promotion. I now look after all Corporate VIPs on match days and have my own events which I look after from conception to execution.

Q: How has your ICMS degree contributed to you achieving your professional goals?

Having studied Sports Management I have been able to come straight into the sporting world with a good understanding of match day activations, sports law and sports marketing. I have been able to find my confidence a lot quicker than if I had not studied this course.

Q: What were the major contributing factors to your decision to study at ICMS?

ICMS took into consideration other attributes aside from grades for course selection. This created an instant environment of acceptance.

ICMS allows students to be creative, to live and study in an amazing location, all whilst gaining invaluable industry experience.

Q: What were your highlights during your time at ICMS?

A highlight of my time at ICMS was being a part of the ICMS netball team in the first year where ICMS students participated in the Eastern University Games. This was a great way to emphasise how much the college has to offer and to show how it is developing.

I also lived on campus for two terms where I met some lifelong friends.

Q: What would be your advice to someone considering studying at ICMS?

From my own personal experience, ICMS provided me with the flexibility to do my course how I wanted to, in the time frame I wanted to, while looking out over Manly beach and, best of all, you get industry experience. It’s a no brainer!

Q: What is the best thing about working in your industry?

I work in a very fast-paced environment where no match day or event is the same. There are lots of once-in-a-lifetime opportunities and memorable moments that we get to be a part of.

Some of the best events in the world are sporting events. I get to work with amazing people and watch the footy!


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