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Jemma Cavallaro

Jemma Cavallaro

May 22, 2020

You were awarded the ICMS Professional Scholarship. Congratulations! What motivated you to apply?

My passionate and ambitious nature, my love for business studies in high school and my years of retail experience working as a casual sales assistant. The application process involved the submission of a business report analysing the different aspects of a major retail company, followed by two rigorous interviews. The first interview was conducted by the ICMS scholarship board and the final interview featured a Corporate Director from the ANZ Bank. For the interviews, one of my role models advised me to be myself, and allow for my truly ambitious nature and enthusiasm to shine through.

Why did you chose to study Business Management majoring in Retail Marketing?

I am extremely passionate about all areas of marketing in diverse retail industries. The Retail Marketing course is aligned with my interests, in fields such as digital and e-commercial marketing and the psychology behind consumer behaviour and what drives their purchase decisions.

What do you enjoy about your course?

I love that it covers such a wide range of core business management subjects, as well as specialised retail marketing electives. I find all subjects extremely relevant within today’s highly dynamic global business environment, and in the development of my career as a senior marketing manager within an international organisation.

Why did you choose to study at ICMS?

I chose ICMS because it’s a private college, specialising in business management and industry specific courses such as Retail Marketing. My choice was also based on the college’s emphasis on professionalism and practical industry experience, which is embedded into each degree

What extra activities have you been involved in at ICMS?

I have taken many opportunities to become involved in various student associations and have held the following roles: Student Ambassador, SRC President, Rotaract President and PALS (Peer Assisted Learning Service) mentor. I was also a Deans List Recipient and the ANZ Scholarship Recipient for 2014. I have also been privileged enough to attend external ICMS market expos, where get the chance to talk to high school students about ICMS. I’ve also been a speaker at multiple events such as The Annual Partner’s Dinner, The O-Week Cocktail Party and The Deans List Awards Ceremony.

What advice would you give to someone considering study at ICMS?

Studying at ICMS is the opportunity of a lifetime; the experience offers social, academic and industry training opportunities that you won’t find anywhere else. If you’re willing to get involved and participate in every aspect of the college; there is every chance to blossom both academically and professionally. ICMS is the starting point to a successful and fulfilling career.

About the ICMS Professional Scholarship

For details about the ICMS Professional Scholarship, including how to apply click here.


Bachelor of Business Management (Fashion and Global Brand Management)