At ICMS we are connected with industry. With in-depth knowledge of business and management principles, 1,200 hours of industry training, and your choice of specialisation, an ICMS Bachelor of Business Management has everything you need to dominate as a leading business professional. Our business specialisations include: Entrepreneurship, Marketing and New Media, and Retail Marketing.
Developed in conjunction with leading Swiss hotel school Cesar Ritz and featuring the most comprehensive practical training component in Australia, the ICMS Bachelor of Hospitality Management (BHM) has been totally restructured for 2015 and represents the next generation in hospitality qualifications. When you graduate from this degree you will posses the perfect blend of practical skill, theory and business acumen to take you to the top of your profession.
The ICMS Bachelor of Event Management is your backstage pass to a professional business career in event management. From business events including meetings, exhibitions and conferences to social events including weddings, festivals and fashion parades – a professional event manager can make any event look seamless.
The ICMS Bachelor of Sports Management is a well-rounded and multi-disciplinary qualification that prepares you for sports management leadership. Whether you are interested in managing an individual athlete, sporting team or organisation, your Bachelor of Sports Management will train you to be a leading sports management professional.
International Tourism is the study of the global travel and tourism industry. Channel your adventurous spirit, business acumen and lust for travel into a rewarding career. As an international tourism professional you will be responsible for the management, promotion and marketing of destinations around the world. With an International Tourism qualification from ICMS you will combine core business and management skills with applied international tourism studies ensuring you are poised to enter a career in this exciting industry.
With a professionally recognised property management degree from ICMS you have a huge earning and employment potential in industries as diverse as industrial, rural, commercial and residential, and in positions from small property management firms to large commercial development companies.
Learn how to market effectively in a world where sharing, selling, and swapping goods and information via the digital world is the norm. Embrace the new opportunities and challenges for marketers via new media. Recognise the power shift in the way consumers and retailers relate and learn to use it to your advantage. Learn how to make the technology work for you with integrated traditional and digital marketing communication strategies.
Retail marketing is a dynamic business.
Entrepreneurship and Small Business Development focuses on developing the skills and knowledge necessary to identify and exploit business opportunities and manage business growth. While there is a specific emphasis on small to medium business and new enterprise creation, opportunities also exist in larger organisations seeking expansion or the development of new products and services.