6 Key Benefits of an Australian Marketing Education

Marketing is a dynamic industry with a high potential for growth. It’s no wonder it’s a popular career path.

International College of Management, Sydney (ICMS) Vice President (Marketing) Stephen Dally highlights six key benefits of an Australian marketing education.

1. Lead the Conversation

The marketing industry is moving forward at a fast pace. To be a successful marketer, you have to be moving forward faster than the world around you. It’s this fast pace that often makes all sectors look to marketers for advice on vision, purpose, leadership and technology as these are the key ingredients for growth and success.

Marketing and brand strategy set the tone and direction for an organisation and, if done right, have the power to change human behaviour and influence culture.

2. Unleash your creative potential

Have you ever made something and then stood back and felt a deep sense of accomplishment? That’s the feeling you can get in a marketing career every day.

The world is a busy place and it’s hard to get your message to stand out. Marketers are skilful at creating assets that cut through all the noise. Their ideas often touch the minds of people.

This is an industry for creative thinkers, for people who want to make something beautiful; those who can then stand back and see how the things they created affect the world around them.

Messages and stories through websites, adverts, apps and print media are just a few examples of the creations that marketers can use to bring their vision to life.

A person who can mix beauty with business solutions will be a successful marketer. If you are creative and interested in business, then marketing might be right for you.

3. Always Something New to Learn, Never Boring

Being a marketer will never be boring; the industry is constantly evolving and there is always something new to learn. Just when you think you have mastered one skill, a new topic will present itself and a new area will need mastering.

The industry has changed dramatically over the past decade.

Social media, websites, mobile apps, artificial intelligence, digital channels and the way we personalise content and tell stories has all dramatically changed the way we create consumer interest and sell a product.

The person who wants to be in a career where there is always something new to learn will thrive in this industry.

4. Get Noticed

Marketers are in the business of creating awareness in the public space.  This is an art and takes a lot of practice.  However, there are is a reward from this – your work and efforts get noticed.

It give me great joy when someone comments that they saw an ICMS advert on TV or on a bus, or when someone I don’t really know finds out I work in the Marketing department at ICMS says that they have heard a lot about ICMS or read an article in the paper about recent success at the college.

This means our department has delivered on getting a positive message about ICMS out to the broader community. Good marketing gets noticed and this gives the marketer great joy and a sense of pride in what they do.

5. Quantify Your Success

Good marketers enjoy knowing that their results can be measured. Ever done something great and no one believes what you did and there is no way to prove it?

In this industry, every effort can be measured. Measurements include clicks on an advert, number of leads, cost per clicks, website traffic or business growth and sales.  All of these items are directly affected by a marketer’s efforts and skill.

It’s very rewarding to get scientific about the numbers. You can then make adjustments to activities to enhance the key performance indicators (KPIs) marketers are held to.

It’s a great day when you can report on activities and back up your efforts with the numbers that make an organisation breathe and grow.

6. Internationally recognised

An Australian marketing education is your ticket to a career anywhere in the world.

ICMS, located in Northern Beaches of Sydney and in the city of Sydney, Australia, offers a wide range of undergraduate and postgraduate degrees, all of which are regulated and accredited by the Tertiary Education Quality Standards Agency (TEQSA).

The ICMS Bachelor of Business (Marketing) is an industry-leading higher education qualification that combines relevant theory with built-in work experience. It is designed to equip you with the knowledge and acumen you need for a successful career in any industry.

Work Integrated Learning (WIL) subjects are part of the degree. This means you will do a professional placement with one of our industry partners to help you graduate with real-world professional experience.

Your industry training could take you to a major city or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you.

Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

In the Bachelor of Business (Marketing) degree, business and marketing specialisation subjects are complemented by elective subjects from a range of business areas. Your choices include electives in entrepreneurship, event management, international tourism, hospitality management and sports management.

This allows you to enhance your business marketing degree with subjects that reflect your interests and ambitions.

Marketing Career Path

ICMS offers a large range of marketing management subjects for students, both as a part of the Bachelor of Business (Marketing) degree and as electives within other degrees.

Explore the various Marketing Career Paths to see how you can create a connection between your studies and real-life jobs.

Learn more about the ICMS Bachelor of Business (Marketing).