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Branding an attraction for passionate ICMS Fashion student

Branding an attraction for passionate ICMS Fashion student

April 15, 2022

Bachelor of Business (Fashion and Global Brand Management)

A passion for fashion and high-end brands are what attracted Northern Beaches resident Ben Hancock to start an ICMS Bachelor of Business (Fashion and Global Branding) degree this year.

Hancock is in his first year of studies at the International College of Management, Sydney (ICMS)’s Manly campus in the Northern Beaches, Sydney, NSW, and is the recipient of an ICMS Professional Scholarship.  “The ICMS Fashion and Global Brand management degree was something that I couldn’t find anywhere else. It is niche but fitted so perfectly for what I wanted to do,” Hancock said. The ICMS Bachelor of Business (Fashion and Global Brand Management) degree blends core business subjects with specialised subjects relating to fashion and brand management, providing you with the perfect foundation for a successful career in fashion, retail or brand management.

Whether you dream of managing a boutique brand, creating visual merchandising strategies for world-renowned fashion houses or marketing new product lines for online fashion retail giants, this degree will equip you with the knowledge and skills needed to carve a niche for yourself in the industry.

At ICMS, the curriculum that blends a thorough understanding of the theoretical principles of management with innovations in hands-on, practical education. ICMS will be your Professional Mentor throughout your student journey, preparing you to achieve your future career ambitions. A highlight for Ben, was attending the Alex Perry Masterclass where the Australian high fashion designer shared his wisdom for young people to achieve success through personal branding in the fashion industry.

Ben, an attendee at the Alex Perry Masterclass, shared “This Masterclass was a once in a lifetime opportunity to learn from one of the greats of the industry. I found Alex Perry’s story so interesting,” Read more about Alex’s secret to success here.  

The ICMS difference, its not just branding!

Ben shares why he chose ICMS, “I gravitated towards the smaller classes; I wanted to get the most out of the course and I feel like the smaller class numbers motivate me and allows for a deeper connection with the lecturers.” The ICMS student experience has already impressed Hancock, and the diverse student community – composed of both domestic and international students – has allowed him to develop a global network of friends.  “Although I’ve only been studying at ICMS for a short while, I’ve really enjoyed meeting new people not only from the Northern Beaches, but from all over the world,” Hancock said.

A professional degree to launch his career

Hancock is looking forward to industry training, which is a core component of every ICMS degree as part of the Work Integrated Learning (WIL) program. “For my future industry training, I would love to explore the marketing sector of Dior or another high-end fashion brand. I believe this will help me achieve my goals in being a successful brand manager in the future,” he said.

He currently works part time at a retail store and is enjoying the peek into what lies ahead in the billion dollar fashion industry.  “I love talking to people and meeting new people and, as a retail sales assistant, I get the opportunity to do that,” he said.
“In ten years’ time I hope that I am loving my job, whether that be as a brand manager for my own brand or generating great ideas for another company.”

To prospective students thinking of studying at ICMS, Hancock encourages them to “take a tour, the campus is amazing. Apply for a scholarship! Be yourself if you are interviewed, the teams are so personable, and I believe they can see success in personal traits, not qualifications.”

For more information on the ICMS Bachelor of Business (Fashion and Global Branding), click here


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