Bachelor of Business (Fashion and Global Brand Management)

It takes more than innovative designs to build a successful fashion brand. Experts in marketing, merchandising, logistics, sales, retailing and more contribute to bringing a product from the runway to the racks of our favourite stores.

Whether you dream of managing a boutique brand, creating visual merchandising strategies for world-renowned fashion houses or marketing new product lines for online fashion retail giants, this degree will equip you with the knowledge and skills needed to carve a niche for yourself in the industry.

The ICMS Bachelor of Business (Fashion and Global Brand Management) is designed to equip you with business knowledge, as well as specialist fashion, brand and retail skills in a global environment.

You will discover how successful fashion and luxury brands are built, managed and experienced. Learning from business experts, and through extensive industry exposure, you will master the latest marketing and retailing strategies used to engage customers in this exciting global industry.

The Bachelor of Business (Fashion and Global Brand Management) offers 26 subjects in total:

• 12 core business subjects
• 6 specialisation subjects
• 6 elective subjects
• 2 WIL (Work Integrated Learning) subjects

At ICMS we believe that the best learning experience combines practical and real world experience with a strong academic foundation. Our Work Integrated Learning (WIL) program is built into your degree and will prepare you for future success in the business world.

As part of WIL, you’ll complete a Professional Placement Preparation Program, then two trimesters of professional placement.

We have an impressive network of industry partners. These leading companies provide our ICMS community with invaluable industry insight and experience. When it is time to embark on your professional placement, we work closely with them to find a suitable placement that is the best fit for your skills, interests and professional goals.

As part of your Bachelor of Business (Fashion and Global Brand Management) journey, your professional placement could take you to a major city, regional area or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you.

Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

Fashion and Global Brand Management students have gained valuable experience with placements at: 

• Christian Dior 
• Fendi 
• Giorgio Armani 
• Arms of Eve 
• The Iconic 
• Aje 
• Under Armour 
• R.M.Williams 
• Bvlgari 
• Richemont Australia 
• Showpo 
• Carla Zampatti 
• Bassike 

These are just some of the many organisations where ICMS students have gained practical experience. Read more.

Disclaimer: Placement opportunities and career outcomes are subject to individual performance, program requirements, and industry availability. ICMS does not guarantee employment or specific placement outcomes.

The Bachelor of Business (Fashion and Global Brand Management) is career-focused, and aims to develop contemporary knowledge and skills needed for success. This means:

• Real-world assessments instead of exams for most subjects.
• Strong industry connections.
• Developing 21st century skills, such as digital literacy
• Every degree student gets to complete a professional placement in a business that aligns with the industry they’re interested in.
• Access to personal study assistance and wellness support.
• An emphasis on professionalism which includes: interview and resume preparation, wearing business attire in class, setting up LinkedIn profiles, access to our Careers Hub, and mentorship from high-achieving students and alumni.

In your final year, you will have the opportunity to participate in the Capstone subject which will test your abilities in addressing contemporary issues or problems in the career or industry you’re working toward.

Upon successful completion of the ICMS Bachelor of Business (Fashion and Global Brand Management) you will able to:

• Develop, integrate and evaluate broad business theoretical and technical knowledge.
• Conduct qualitative and/or quantitative applied research, analyse and apply findings to fashion and global brand management business practice.
• Analyse data, create and communicate solutions to complex and unpredictable fashion and global brand management challenges.
• Integrate ethical and sustainable solutions into global business practices.
• Recognise and analyse fashion and global brand management business operations and challenges and identify solutions.
• Evaluate the most appropriate skills and technologies for the different challenges presented in fashion and global brand managements contexts.
• Communicate effectively in diverse fashion and global brand management contexts and across cultures.
• Adapt business and specialist knowledge to provide effective responses to complex fashion and global brand management business contexts.
• Critically examine team dynamics and effectively apply business management principles and motivational factors to diverse team environments.
• Reflect on performance and evaluate feedback to design a pathway towards continual learning opportunities and self-improvement in business practices.
• Manage and self-direct work and learning within the professional business environment.