5 Reasons Your Business Syllabus Is Better At ICMS

Business continues to be one of the most popular university and college degrees – that’s because a business syllabus offers universally sought-after skills and opportunities in so many diverse roles and industries.

The syllabus of the International College of Management, Sydney (ICMS) Bachelor of Business is ideal for those who want to make a tangible contribution to the success and growth of a business, push boundaries and challenge the status quo. It’s a business syllabus that positions graduates for business success in any industry in a rapidly changing world.

What’s the difference between the ICMS business syllabus and the syllabus of universities’ business courses?

ICMS’ business syllabus focuses on subjects that are more practical and industry-driven – so it’s a syllabus which is relevant to real life professional careers.

With core subjects such as: Management Solutions for a Changing World, Digital Marketing and Data Informed Decision-Making, students complete their degree with knowledge that will benefit them in any path they choose to pursue after graduation.

ICMS provides a wide variety of business courses, focusing industry-specific degrees, as well as the Bachelor of Business, these are:

• Bachelor of Business (Marketing)
• Bachelor of Business (Sports Management)
• Bachelor of Business (International Tourism)
• Bachelor of Event Management
• Bachelor of Hospitality Management
• Business of Property (Development, Investment and Valuation)
• Bachelor of Business Management (Accounting)
• Bachelor of Business Management (Fashion and Global Brand Management)

What about the difference is between the ICMS business syllabus and the syllabus for the high school (HSC) subject Business Studies?

In high school, the NESA business syllabus focuses more on the key aspects of Operations, Marketing, Finance and Human Resources. ICMS bachelor degrees build on these aspects and unpacks them in a way that is practical and more versatile to the business professional environment.

1. Specialisations: While ‘traditional’ universities usually follow a prescriptive course structure, ICMS’s (a higher education institution) syllabus allows students to select and choose from a large variety of electives alongside their core business subjects to create a more flexible and personalised study experience. Some of these electives include; Event Concept and Design, Consumer Behaviour, Socio-Cultural Factors in Sports and Tourism, Technology and Innovation.
2. Work Integrated Learning: ICMS understands the importance of having first-hand real-world experience that allows graduates to succeed in their careers. As part of the syllabus there is an included Work Integrated Learning component in which every student is able to complete an internship to enhance the knowledge built from their study. During their Placement students are hosted by an ICMS Industry Partner throughout two consecutive study periods (including the term break). This means that ICMS students could gain up to 9 months of professional experience before they graduate.
3. Backwards Design: The business syllabus at ICMS is designed in a ‘backwards’ manner.  This means that, rather than consulting academics first, course designers went to industry to discover what skills are being demanded by bosses today in each discipline. They then built the key capabilities required within each specialisation into the degree syllabus.
4. Real-World Experiences: Not only are degrees designed for real-world business, but students are actively shown real examples of the theory taught within their classes. ICMS students have the opportunity to attend excursions that relate directly to their teachings in class. Examples of these types of excursions have included the Hospitality Design Fair and the No Vacancy Trade Expo.
5. Industry Experts: ICMS students regularly hear from industry-expert guest lecturers who are invited into the classroom to give students a valuable behind-the-scenes look into their chosen industry. Brittany Lamerton (Freelance events manager and artist liaison), Christopher Watney (Dior Director UK) and Lucy Keeler (Curator, Vivid Light, Vivid Sydney DNSW) have all been a part of our guest speaker program at ICMS.

ICMS’ business syllabus is built to give individuals industry knowledge that will benefit in ANY career they choose to pursue post graduation!

About the Bachelor of Business

The ICMS Bachelor of Business is designed to position you for business success in any industry, with a focus on future-proofing you for adaptability in a rapidly changing world.

Bachelor of Business subjects focus on developing core business skills such marketing; agile leadership, collaboration and managing people; strategic planning and innovative problem solving; and of course financial literacy. Our goal is to develop business leaders ready to take advantage of all that an international business career offers.

Business subjects are supplemented by elective subjects from a range of business areas. Your choices might include electives in marketing, international tourism, entrepreneurship, hospitality management, sports management and event management. You could also pick from specialist contemporary areas of business such as leadership, innovation or project management. This allows you to build a personalised educational experience that reflects your interest and ambitions.