Bachelor of Business Management (Fashion and Global Brand Management)


  • Course Overview
  • Course Structure

It takes more than just innovative designs to build a successful fashion brand. Experts in marketing, merchandising, logistics, sales, retailing and more, contribute to bringing a product from the runway to the racks of our favourite stores. You don’t need to be the next Anna Wintour or Gianni Versace to make an impact though; if you’re passionate about fashion, studying fashion and global brand management is the best way to learn about what fuels this fascinating, multi-trillion dollar industry.

The ICMS Bachelor of Business Management (Fashion and Global Brand Management) degree blends core business subjects with specialised subjects relating to fashion and brand management, providing you with the perfect foundation for a successful career in fashion, retail or brand management.

Whether you dream of managing a boutique brand, creating visual merchandising strategies for world-renowned fashion houses or marketing new product lines for online fashion retail giants, this degree will equip you with the knowledge and skills needed to carve a niche for yourself in the industry.

At ICMS we believe in a curriculum that blends a thorough understanding of the theoretical principles of management with innovations in hands-on, practical education. You will discover how successful fashion and luxury brands are built, managed and experienced. Learning from business experts, and through extensive industry exposure, you will master the latest marketing and retailing strategies used to engage customers in this exciting global industry.

We have an impressive network of industry partners in the fashion industry. These leading companies provide our ICMS community with invaluable industry insight and experience. When it is time to embark on your industry training, we work closely with them to find a suitable placement that is the best fit for your skills, interests and professional goals.

Your industry training could take you to a major city or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

Quick facts

  • CRICOS Course Code: 097374A
  • UAC Course Code: 530170
  • Accreditation Status: Active
  • AQF Level: 7
  • Campus: Northern Beaches Campus, Manly | online
  • Duration: 2.75 years (or part-time equivalent)
  • Industry Training: up to 9 months
  • FEE-Help: DFEE
  • Study Mode: on-campus | online
  • Start: Main Intakes: February, May, August | Mid-Term Intakes: March, June, October & December
  • Indicative Student Enrolments: 43 Enrolments in 2019

Career Options

  • Brand manager
  • Visual Merchandiser
  • Marketing Manager
  • Fashion Buyer
  • Digital Marketer
  • Creative Director
  • Retail Manager
  • Stylist
  • Event Manager

The course information on this website is indicative of a typical study pattern only and is subject to change. Enrolled students will be made aware of changes to their course structure or subjects.Not all subjects are offered every trimester. The Academic Consulting Office can assist you with subject selection and structuring your course.

Prospectus 2020
Dior Boutique Director Guest Lectures ICMS Fashion students