The Graduate Certificate of Business is the perfect platform for further postgraduate study; it is also a globally recognised qualification in its own right.
The Graduate Certificate combines in-depth business and management coursework with a practical and relevant learning experience. Whether you are looking to advance your career or give it a new direction, an ICMS Graduate Certificate will help you achieve your professional objectives.
Course CRICOS Code: 078930B
Why Study the Graduate Certificate of Business?
Comprising four subjects (one semester) of study it is ideal for:
- Professionals who have already received a Bachelor degree and would like to upgrade their qualifications.
- Study abroad students who can receive a formal qualification upon completion of their semester with ICMS*.
- Those looking to build their postgraduate qualification incrementally.
* Students must comply with subject and program requirements to be awarded the Graduate Certificate of Business.
What Will I Study?
Managing People and Organisations
Managing People and Organisations introduces the principles underpinning management theory and practice. The subject will introduce the major management concepts, and examines the present status and future direction of this growing field of study. Specifically, the development of management thought and practices are analysed and key managerial functions in contemporary organisations will be explained. In addition, the future of management is considered in the light of social responsibility, internationalisation initiatives, and changing management paradigms.
The complexity of modern business environment and a need for graduates to have a high level of knowledge and skills to cope and succeed in such business environment underpin the design and development of this subject. The subject blends a theoretical underpinning and practical application of preparing, interpreting and analysing the accounting information to enable graduates to make sound business decisions and judgements in a range of business situations. Students seeking to develop a job ready knowledge and skills to enhance their job prospect as well as those who are already in the job and seeking to further expand their theoretical base and broaden their opportunities will find this subject equally useful. An integrative delivery in a professional and business like environment ensures that students will have an interesting learning experience.
Economics and Finance for Business
Economics and finance are cornerstone subjects in any finance, commerce or business related study. All businesses operate within an economic and financial framework. Understanding the business environment and the framework is vital to sound strategic business decision making.
The teaching of economics and finance is designed to assist students relate the theory studied to real world commercial events. While students need to be equipped with the practical and personal skills necessary to work successfully in a highly competitive global environment, they must be motivated by a demonstration of the relevance of economic and financial principle to everyday life. A better understanding of finance and economics will assist the student in better understanding the intricacies of the financial system and government economic policies that influence business.
Principles of Marketing
What made Steve Jobs an amazing entrepreneur? Guy Kawasaki, who worked under Jobs at Apple, said "Steve was the greatest marketer ever." Marketing is much more than just advertising -- it is about the delivery of customer value and customer satisfaction across all facets of an organisation. In this course you will learn strategic marketing principles that will make you a more effective manager.
This subject covers: 1) how marketing strategy can directly impact business performance; 2) matching strategic marketing decisions to changing market environments; 3) understanding market demand and consumer and business buying behaviour; 4) defining, positioning, pricing and distributing products and services; 4) marketing strategy implementation, measurement and improvement that demonstrates business ROI.
Examples are drawn from companies using world’s best practice together and the latest advances in theory and research are explored. Learning is practically applied as students develop a strategic marketing plan through guided exercises, independent research and group work.