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Applied Business Research

This subject is available as a postgraduate-level MBA subject offered by the International College of Management, Sydney (ICMS). Please click the button below to find a postgraduate course suitable for you.


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Credit Points:

4 credit points

Subject Rationale:

Managers are constantly engaged in decision making that requires sophisticated understanding and skills for problem solving in all areas of business. The ability to generate, observe, collect, work with and validate different types of research data is essential for any project.  

To be successful, it is important for managers to be knowledgeable in the systematic and organised process of applied research to create effective management solutions.   

This subject explores different research theories and concepts relevant to business research and provides students with the insights and skills necessary to make evidence-based management decisions.  

Learning Outcomes:

a) Analyse ethical issues and considerations and their relevance in applied business research

b) Utilise critical thinking to analyse managerial problems and formulate relevant research questions and an appropriate research design

c) Examine research theories and compare research methodologies to assist in developing a business research proposal.

d) Defend the choice of qualitative and quantitative data collection methods, analysis and interpretation

e) Succinctly communicate arguments that reflect a synthesis of literature and business research concepts

Assessment Information:

Learning outcomes for this subject are assessed using a range of assessment tasks as described in the table below.