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Business Research

This subject is available under ICMS postgraduate degrees, please click the button below to find a postgraduate course for you.

Subject Code:


Subject Aim:

Managers are constantly engaged in decision making that requires sophisticated understanding and skills for problem solving in all areas of business. To be successful, it is important for managers to be knowledgeable in the systematic and organised process of applied research to create effective management solutions. This subject explores different research theories and concepts relevant to business research and provides you with the insights and skills necessary to develop evidence-based management decisions.

Learning Outcomes:

  1. Analyse ethical issues and considerations and their relevance in applied business research
  2. Utilise critical thinking to analyse managerial problems and formulate relevant research questions and research design
  3. Apply research theories and methodologies to assist in developing a business research proposal
  4. Apply advanced understanding and skills in qualitative and quantitative data collection, analysis and interpretation
  5. Succinctly communicate arguments that reflect a synthesis of literature and business research concepts

Student Assessment: