This subject is available under ICMS postgraduate degrees, please click the button below to find a postgraduate course for you.
The overall aim of this subject is to examine strategic marketing communications so as to fit the media to the market. It examines different aspects of integrated marketing communication from an advanced viewpoint. Planning, analysing and implementing the marketing communication process requires a thorough understanding of the audience and environment, measurement and the media itself. This subject discusses a wide range of marketing communications tools, media and communication techniques and focuses on the need for contemporary organisations to communicate effectively and efficiently with their target markets.