Media Management
Testimonials
Ewan Metcalfe
Bachelor of Business (Sports Management)
"Through being at this college and the geographical location, it always reminded me to stay grounded, keep working hard to further improve my life and stay happy".
Julie Williams
Bachelor of Business (Fashion and Global Brand Management)
"I chose ICMS because they have provided me with the opportunity to kickstart my career through their many industry partners".
Keegan Du Preez
Bachelor of Business Management (Accounting)
"ICMS is realistic. They understand the realistic expectations of various markets. It’s not just textbook knowledge, especially compared to every other competitor".
Michaela Mayes
Bachelor of Business (Marketing)
"ICMS' Work Integrated Learning gave me the ability to gain real life experience before I even graduated".
Wiranpatchara (Sandy) Wongchanapai
Master of International Business
"Whilst studying at ICMS, I was able to have a strong work/study life balance".
Zachary Mcdonald
Bachelor of Business (Sports Management)
"I chose ICMS because of it's smaller community. There are more opportunities to have one-on-one contact with lecturers and a greater personalised learning experience than most higher education institutions".
Juliette Wilson
Bachelor of Business (Marketing)
"I think the biggest thing is that you get a personalised experience, and you’ll be treated like a person, not a number".
This subject is available under ICMS postgraduate degrees, please click the button below to find a postgraduate course for you.
Subject Code:
MGT601
Subject Aim:
The overall aim of this subject is to examine strategic marketing communications so as to fit the media to the market. It examines different aspects of integrated marketing communication from an advanced viewpoint. Planning, analysing and implementing the marketing communication process requires a thorough understanding of the audience and environment, measurement and the media itself. This subject discusses a wide range of marketing communications tools, media and communication techniques and focuses on the need for contemporary organisations to communicate effectively and efficiently with their target markets.
Learning Outcomes:
- Demonstrate a critical understanding of key concepts and approaches relevant to Integrated Marketing Communication
- Know the communication process and its role in Marketing (How marketing communication works)
- Understand the operation of different media and communication platforms
- Understand the media strategy and planning
- Critically assess the appropriateness of different marketing strategies and tactics relevant to the marketing and communications industry
Student Assessment:
| No | Type | Weighting | Learning Outcomes |
| 1 | Individual Presentation | 30.00% | 1,2,3,5 |
| 2 | Mid-Semester Quiz | 20.00% | 1,2,3 |
| 3 | Individual Report | 30.00% | 1,2,3,4,5 |
| 4 | End-of-semester Quiz | 20.00% | 1,2,3,4,5 |