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Visitor Behaviour And Management

This subject is available under ICMS postgraduate degrees, please click the button below to find a postgraduate course for you.

Subject Code:


Subject Aim:

The visitor economy continues to grow with the concomitant need for knowledgeable and skilful professionals to successfully design and implement quality visitor experiences. Considering the co-creational nature of visitor experiences, hospitality and tourism managers in both the public and private domains need to demonstrate advanced knowledge and appreciation of the diverse and unique needs of stakeholders. Accordingly, to be successful, managers within the culturally diverse visitor economy, require comprehensive insights into visitor behaviour on one hand and visitor management principles and practices on the other.

The aim of this subject is to develop interdisciplinary knowledge of theories and management principles and practices for the planning, design and management of visitor experiences. It will provide insight into the nature of visitor experiences across diverse visitor settings and attractions. You will examine sustainable management approaches from supply and demand perspectives at local to international levels. Furthermore, it will develop your critical analysis and communication skills in presenting substantiated arguments for the successful management of visitor experiences.

Learning Outcomes:

a) Articulate an integrated understanding of core theories, management principles and practices relevant to visitor behaviour and management.
b) Apply and interpret multiple stakeholder perspectives within the public and private domain of the visitor economy at local, regional, national and international levels.
c) Analyse and synthesise interdisciplinary information required for the ethical and sustainable facilitation of visitor experiences.
d) Critically appraise established theories, strategies and tools to create appropriate solutions to problems in visitor behaviour and management across diverse experiential contexts.
e) Succinctly communicate evidence-based arguments and expert judgement to diverse audiences.

Assessment Information:

Learning outcomes for this subject are assessed using a range of assessment tasks as described in the table below.