Cruise Management

Subject Code:

THE303A

Subject Aim:

The subject introduces students to the cruise industry, one of the fastest growing sectors of the tourism industry. It examines the phenomenon of cruising from the perspective of the industry and the consumer. It explores the working conditions on cruise ships as well as the environmental impacts of cruising.

This subject highlights the cruise line industry as a unique tourism product, focussing on the history, diversity and sustainability of cruise. Additionally, this subject will be used as a field-based student experience that emphasises a reciprocal relationship between the course content and the cruise community. Classroom discussion, reflective exercises, and assignments will expose students to the growing concerns of balancing the economic benefits of cruise tourism and the industry impact on the environment.

Learning Outcomes:

  • a) Critique the contemporary cruise experience
  • b) Select different operational areas of the cruise industry and describe their different functions on-board and shoreside
  • c) Assess the impact of the cruise line industry on the port destinations from an economic, socio cultural and environmental perspective
  • d) Prepare fieldwork particularly in relation to observation, notetaking and reporting
  • e) Reflect upon personal learning and development

Student Assessment:

(G)* = Group Assessment