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Subject Code:


Subject Aim:

This subject will introduce the student to the technological platforms behind E-commerce that have led to a convergence of technology and business. While E-commerce is not likely soon to overtake bricks and mortar stores in volume or value of retail sales, the emergence and popularity of E-commerce has clearly changed the retail environment permanently. Topics include business models for successful E-Commerce and omni-channel distribution strategies as well as technical and systems issues. Payment and inventory control methodology is included with a link to digital marketing so the student understands the relationship. Students will learn how to evaluate E-commerce business opportunities and to project into the future on a global basis. This will provide students who wish to pursue a career in retail management or marketing with a sound foundation of online retail.

The aim of this subject is to provide students with in depth knowledge of the ever-changing E-commerce environment. Specifically, students will better understand and be able to analyse the technical platforms used by E-commerce retailers and recommend improvements for product and transactional websites and will demonstrate an understanding of the ethical, social and legal limitations and aspects of E-commerce.

Learning Outcomes:

a) Analyse electronic commerce as a strategic convergence of technology and business
b) Identify the rapid pace of technological change in the global environment
c) Critically examine the implications of ethical, social and legal influences on E-commerce
d) Apply knowledge of technology platforms for inventory management, sales, payment and customer management to specific businesses.
e) Analyse the structure of current E-commerce businesses and develop innovative direction for specific businesses.

E-Commerce Student Assessment:

Learning outcomes for this subject are assessed using a range of assessment tasks as described in the table below.