E-commerce

Subject Code:

RET270

Subject Aim:

In general terms, the aim of this subject is to provide students with a strong level of understanding of the ever-changing E-commerce environment. Specifically, students will better understand and be able to analyse the technical platforms used by E-commerce retailers, will be able to analyse and recommend improvements for product and transactional websites and will demostrate an understanding of the ethical, social and legal limitations and aspects of E-commerce.

Learning Outcomes:

  1. Analyse electronic commerce as a strategic convergence of technology and business.
  2. Understand the rapid pace of technological change in the global environment.
  3. Demonstrate awareness of the implications of ethical, social and legal influences on E-commerce.
  4. Apply knowledge of technology platforms for inventory management, sales, payment and customer management to specific businesses.
  5. Analyse the structure of current E-commerce businesses and develop innovative direction for specific businesses.

Student Assessment:

Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.