This subject will introduce the student to the technological platforms behind E-commerce that have led to a convergence of technology and business. While E-commerce is not likely soon to overtake bricks and mortar stores in volume or value of retail sales, the emergence and popularity of E-commerce has clearly changed the retail environment permanently. Topics include business models for successful E-Commerce and omni-channel distribution strategies as well as technical and systems issues. Payment and inventory control methodology is included with a link to digital marketing so the student understands the relationship. Students will learn how to evaluate E-commerce business opportunities and to project into the future on a global basis. This will provide students who wish to pursue a career in retail management or marketing with a sound foundation of online retail.
The aim of this subject is to provide students with in depth knowledge of the ever-changing E-commerce environment. Specifically, students will better understand and be able to analyse the technical platforms used by E-commerce retailers and recommend improvements for product and transactional websites and will demonstrate an understanding of the ethical, social and legal limitations and aspects of E-commerce.
Learning outcomes for this subject are assessed using a range of assessment tasks as described in the table below.