Innovative Disruption

Subject Code:

BUS306A

Subject Aim:

With the Fourth Industrial Revolution upon us, it is vital that businesses embrace the opportunities brought in by innovative technologies such as artificial intelligence, machine learning and robotics. Ignoring the impact of disruptive technologies has and will continue to have disastrous consequences; threatening and invalidating existing business models.

In this subject, students will learn how disruptive innovation has created new market and value networks challenging existing industries by displacing established market-leading firms and products. The students will evaluate the impact of disruptive technology, data science and evolutionary entrepreneurial strategies on the current economy leading to social change in the 21st century.

They will also learn how digital technologies offer new opportunities for the creation of innovative business models for Intra & entrepreneurs to compete in a wide range of industries; leveraging opportunities brought in by disruptive technologies and the emerging Internet of Things.

Learning Outcomes:

  • a) Evaluate the processes that have enabled certain technologies to change our lives.
  • b) Review the current technologies with potential to change the world.
  • c) Explain the positive and negative consequences of disruptive technologies.
  • d) Integrate digital technology and new business models through a disruptive marketing strategy.

Student Assessment: