Sustainable And Competitive Destinations

This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.

Subject Code:

TOU302A/TOU302B

Subject Rationale:

TOU302A

The world has become a global community, opening up destinations that were previously unimaginable. These destinations can no longer take a passive approach to tourism marketing; they are products which need to be positioned and promoted sustainably. The desire to become a recognised destination presents some real marketing challenges in the face of intense competition as many destinations adopt an active marketing strategy to attract and retain their visitors. Therefore, it is necessary for the tourism planner and marketer to develop and promote their destination competitively and sustainably.

This subject aims to provide students with in-depth knowledge and understanding of the environmental, socio-cultural and economic impacts on a tourist destination. Students will explore various topics such as tourist motivation, branding a destination, managing tourists, special interest tourism and crisis management. They then will work collaboratively to develop a competitive and sustainable tourism plan for a destination.

TOU302B

The world has become a global community, opening up destinations that were previously unimaginable. These destinations can no longer take a passive approach to tourism marketing; they must be strategically positioned and promoted while ensuring long-term sustainability. The increasing competition among destinations presents challenges in attracting and retaining visitors, requiring tourism planners and marketers to balance economic benefits with responsible tourism practices. A sustainable and competitive approach is essential to maintaining destination appeal, managing visitor experiences and addressing evolving industry trends.

This subject provides students with the knowledge and analytical skills to assess tourism challenges, develop sustainable destination strategies and enhance competitiveness in the global marketplace. By exploring key industry trends, branding strategies, visitor management and crisis response, students will engage in practical tourism planning and decision-making. This subject prepares students for careers in destination management, tourism development and strategic tourism marketing, ensuring they can contribute to building resilient and sustainable tourism destinations.

Learning Outcomes:

TOU302A

a) Explain the factors influencing destination trends and issues in the tourism industry.
b) Assess the environmental, socio-cultural, economic impacts of tourism on a destination.
c) Recommend strategies to develop a sustainable plan for a tourism destination.
d) Appraise the impact of different trends in sustainable tourism.

TOU302B

a) Evaluate the factors influencing tourism destination development and associated challenges.
b) Analyse the environmental, socio-cultural and economic impacts of tourism on a destination.
c) Develop strategies for sustainable destination management based on critical evaluation of key factors.
d) Critically examine emerging trends in sustainable tourism and their implications for destination management.

Student Assessment: