Tourism, Technology And Innovation

This subject is available under ICMS undergraduate degrees, please click the button below to find an undergraduate course for you.

Subject Code:

TOU101A/TOU101B

Note: Both A and B code subject versions are displayed as they are approved equivalent in content, assessments and learning outcomes. As ICMS courses are reaccredited, the subject is updated to a B-code suffix. Students studying a Bachelor of Business, Bachelor of Business (Sports Management), Bachelor of Business (Entrepreneurship and Innovation), Bachelor of Business (Marketing), Bachelor of Business (International Tourism) and Bachelor of Hospitality Management will be enrolled in TOU101B in 2027. Students enrolled in all other courses at ICMS with this subject will complete TOU101A.This arrangement applies to the nested Diploma qualifications of these courses also.

Subject Rationale:

TOU101A

Technology and innovation have changed the way of travelling and the tourist landscape. An understanding of tourism technology and innovation is necessary in achieving competitive advantages in the world of increasing connectivity, augmented reality, robots and artificial intelligence.

This subject examines the adoption and impact of information, communication and technology (ICT) and innovations on various sectors in the tourism industry. Links between innovation, creativity, entrepreneurship and competitive advantage will be investigated. Application of the innovation process to a range of tourism enterprises from small business to large corporations will be examined. The risks and benefits of technology and innovation as well as factors affecting the success or failure of tourism products and services will be discussed through case studies.

TOU101B

Technology and innovation are transforming the global tourism industry, influencing how businesses operate and how travellers interact with destinations, products and services. As digital advancements such as artificial intelligence, smart tourism and big data become integral to tourism experiences, professionals must understand the role of information and communication technologies (ICTs) and emerging innovations in driving business success.

This subject introduces students to technology adoption, innovation strategies and digital transformation across various tourism sectors. Students will explore how ICTs enhance customer experiences, operational efficiency and competitive positioning while critically assessing the risks and opportunities associated with technological change. Through practical applications, students will develop an understanding of data-driven decision-making and innovation processes within tourism enterprises, preparing them for careers in an increasingly digitalised industry.

Learning Outcomes:

TOU101A

a) Describe factors that drive product and service innovation in tourism industry.
b) Outline appropriate information, communication and technologies (ICT) and innovation management theories to support tourism organisations.
c) Discuss the application of ICTs and innovations on various sectors in the tourism industry.
d) Explain tourism related data for better decision-making.

TOU101B

a) Identify key innovations and technological developments influencing the tourism industry.
b) Examine how ICTs support customer experience and operational efficiency in tourism.
c) Describe how emerging technologies are applied in tourism contexts.
d) Explain challenges or opportunities related to technology adoption in tourism businesses.

Student Assessment:

Note: (G) = Group assessment