The aim of the subject is to provide you with an understanding of destination marketing how it is planned, implemented and evaluated. While exploring the management and operations of destination marketing organisations, we explore how they conduct business, and evaluate major opportunities, challenges and issues in a global environment. To be successful in today’s business environment, all marketing activities must be customer focused with a clear understanding of the needs of target markets. The subject also provides you with the tools to be able to effectively design a destination marketing plan.
Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.
There are 3 assessments for this subject that cover our learning outcomes and enhance your learning. There is no final exam in this subject. All instructional information needed is in your assessment brief on moodle and will be explained by your Lecturer in class.