Destination Sales And Marketing

Subject Code:

TOU110

Subject Aim:

The aim of the subject is to provide you with an understanding of destination marketing how it is planned, implemented and evaluated. While exploring the management and operations of destination marketing organisations, we explore how they conduct business, and evaluate major opportunities, challenges and issues in a global environment. To be successful in today’s business environment, all marketing activities must be customer focused with a clear understanding of the needs of target markets. The subject also provides you with the tools to be able to effectively design a destination marketing plan.

Learning Outcomes:

• Describe and understand the concepts involved in destination marketing strategy planning, management, implementation and evaluation.
• Understand the processes in destination management research planning and destination product development.
• Design and implement effective destination stakeholder relationship programs and integrated marketing communications programs.
• Apply strategic marketing planning processes within the context of tourist destination regions including branding, positioning and communication technologies.
• Identify potential destination markets and understand the concepts of consumer behaviour, segmentation and market trends.
• Explore future trends in destination management and marketing

Student Assessment:

Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information.

There are 3 assessments for this subject that cover our learning outcomes and enhance your learning. There is no final exam in this subject. All instructional information needed is in your assessment brief on moodle and will be explained by your Lecturer in class.