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Sports Management in Australia

Sports Management in Australia

July 11, 2022

Australia offers great educational opportunities if you are interested in working with athletes or managing sporting events.

These opportunities can help you turn your passion into a rewarding career.

Quick Links:

* Sports Management in Australia
* Key Roles in Sports Management
* Profile: The Ideal Candidate for a Career in Sports Management
* How to get into a sports management role
* How to select a sports management degree in Australia
* Why getting work experience as part of a sports management degree is important in Australia

Sports Management in Australia

Here are some interesting facts and statistics about the sports management industry in Australia:

  • The sports industry in Australia generated around $17.8 billion in revenue in 2023, experiencing steady growth (IBISWorld).
  • Over the past five years, the market size of the sports industry in Australia has grown at a compound annual growth rate (CAGR) of 2.1% (IBISWorld).
  • In the financial year 2021, the sports and recreation activities industry in Australia had an income of approximately $19.5 billion (Statista).
  • The Australian sporting goods market is valued at about $1.25 billion, with local production estimated at $150 million (
  • The sports industry in Australia contributes to over AUD $32 billion in annual sales, including AUD $1.8 billion in exports, and employs more than 220,000 people (Global Australia).
  • Approximately 128,000 full-time equivalent jobs are supported by the sports industry in Australia, accounting for approximately 1.5% of the country’s workforce (Clearinghouse for Sport).

These figures highlight the significant economic impact and employment opportunities within the sports management industry in Australia.

For a more in-depth look at sports management, click here.

Key Roles in Sports Management

Several key roles are integral to the success of sports management in Australia.

  • Sports administrators ensure the smooth running of sports organizations by overseeing day-to-day tasks and managing operations.
  • Event managers handle the planning and organization of sporting events, taking care of logistics, marketing, and sponsorship acquisition to create memorable experiences for participants and spectators.
  • Marketing and sponsorship managers play a crucial role in promoting sports brands and securing partnerships and endorsements.
  • Facility managers are responsible for maintaining and managing sports venues, ensuring they are safe and ready for hosting events.
  • Sports agents act as bridges between athletes and teams, negotiating contracts and endorsements to help athletes build successful careers.

For more Sports Management careers, click here

Profile: The Ideal Candidate for a Career in Sports Management

You could be the perfect person for a job in sports management if you are:

  • Passionate about sports and love the game
  • Thrive in fast-paced environments and are good at multitasking
  • Keep up-to-date with the latest games, players, and industry trends
  • Can coordinate teams, events, and resources seamlessly
  • Work well under pressure and pay attention to detail
  • Have strong communication and interpersonal skills
  • Can effectively communicate with coaches, athletes, sponsors, and media personnel
  • Have excellent negotiation skills
  • Critical thinking and problem-solving abilities
  • Can analyze complex situations and find solutions
  • Are adaptable and resilient
  • Have a solid foundation in business and marketing
  • Understands financial management, sponsorship acquisition, and brand building
  • Able to spot market trends and capitalize on them
  • Dedicated to ethical conduct and integrity
  • Upholds fairness, transparency, and sportsmanship values
  • Acts as a role model on and off the field

Studying further will take these traits and build on them to get you industry ready. 

To find out more about what a degree in sports management is all about, click here.

How to get into a sports management role

If you want to pursue a career in sports management, here are some clear steps to improve your chances:

  • Gain experience: Look for internships, volunteer opportunities, or entry-level positions in sports management. These experiences will give you a strong foundation and valuable skills.
  • Get the right education: Consider pursuing a degree in sports management or a related field. This academic background will provide you with the necessary knowledge and expertise.
  • Network: Attend conferences, events, and networking sessions to connect with people in the sports industry. Networking can help you discover job opportunities and make important contacts.
  • Develop a versatile skill set: Focus on building skills that are relevant to sports management, such as marketing, finance, event planning, and leadership.
  • Stay informed: Keep up with the latest trends and developments in the sports industry. This shows your passion and commitment to the field.

By combining experience, education, networking, and skills, you can increase your chances of landing your dream job.

How to select a sports management degree in Australia

When it comes to selecting a sports management degree in Australia, there are various options to consider.

A standout option is the ICMS Bachelor of Business (Sports Management).

This degree offers a well-rounded education that combines knowledge of the sports industry with important business skills.

The course prepares you to effectively manage both professional and not-for-profit sports organizations.

Through practical internships as part of the degree and industry connections, you have the chance to apply what you learn in real-world settings.

By studying this program, you can establish a strong foundation in sports management and set yourself up for a rewarding career in this dynamic field.

Why getting work experience as part of a sports management degree is important in Australia

Getting work experience while studying for a sports management degree will help you learn practical skills and gain knowledge about the industry that you can’t learn in a classroom.

Work experience also lets you meet people in the sports industry who could become your employer or mentor. These connections can give you advice and help you find good job opportunities.

Employers often want to hire people with work experience, so it’s important for you to have some on your CV when you graduate.

Watch current ICMS sports management student Tenahya Dennis share how an internship at Manly Warringah Sea Eagles led to a fulltime role with the professional rugby league club.

The internship was part of her degree, organised by ICMS’ Professional Placement team through the Work Integrated Learning (WIL) program.

@icmscampus Our Bachelor of Business (Sports Management) student Tenahya showcases her journey to working with the @manlyseaeagles #bachelordegree #bachelors #sportsmanagement #nrl #manlyseaeagles #ICMS ♬ original sound – ICMS

Love Sport? Take your place in the Sports Management Industry

Australia has a strong sports culture with a thriving sports management industry.

Career options are varied and achievable, from working for major national sports organizations to organizing events and doing sports marketing.

If you’re passionate about sports and want to make it your career, Australia is the place to be.

A sports management degree will get you there.

Find out more about the ICMS Bachelor of Business (Sports Management) here.


Bachelor of Business (Sports Management), Other