The Sport-Event Industry: How ICMS Can Help You Score!

The sport-events industry is taking the world by storm. The Event Management industry is one of the most diverse sectors and with strong connections to Sports Management, it’s proving a popular choice for students keen to explore both sectors and get to the heart of the action.

The events that take place within the sporting community are those such as pre and post game day conferences, team celebrations, sponsorship events, charity fundraiser events and of course match days.

Bachelor of Business (Sports Management) student Marco Levy explains the connection well, “The sport-event collaboration is important for building engagement. Without engagement, we don’t have a sport.”

The David Atikin Enterprise is a team of creative practitioners who work on the choreography, writing and visual content for large scale sport-events, such as the Olympics. They work from their offices in Manly and recently joined students at ICMS to share their knowledge of this sector. The EVT203A class had Anna Maidon attend their class as a guest speaker. She inspired students with her own journey in transitioning to events within the sports sector.

Anna has personally worked in the sport-event industry on tasks such as casting for the 2002 Olympic Winter Games Ceremonies, 2004 Athens Olympic Games, and the 2006 Doha Asian Games Ceremonies. She has been Associate Producer for the 2010 Vancouver Winter Games Ceremonies and also managed casting logistics for four Super Bowl Halftime shows – always known to be spectacular.

ICMS loves having guest speakers like Anna coming in and talking to students about their future in the professional business environment. ICMS has also featured big sports names such as Cameron Smith who spoke to students on how he made his career and how they can too (Check out the Virtual Q&A here)!

By focusing on the collaboration of two industries students may find that their passion lies between the two. ICMS is all about being flexible and being able to create a personalised experience for all students. Within every ICMS course there are a number of subjects students must take called ‘core business subjects’, ‘specialisation subjects’ and then also ‘elective subjects’ that students can choose from.

For example, a Bachelor of Event Management student may choose to add the following elective subjects into their degree:

• Sports Marketing
• Sports Facilities and Event Management
• Sports Futures
• Sports Governance
• Sports, Events, Tourism
• Athlete Management and Representation

By giving students the opportunity to tailor their own study path, whilst still focusing on the core business subjects, students are able to design a bachelor’s qualification that best suits their tastes and career aspirations.

A career in the sport-event industry could lead to endless possibilities, with so many diverse opportunities.

Bachelor of Business (Sports Management)

The ICMS Bachelor of Business (Sports Management) gets you to wherever there is sport – which is just about everywhere. From athlete and facilities management to marketing and finance, a Bachelor of Business (Sports Management) will prepare you for a leadership role in this ever-evolving and intensely exciting business environment.

Subjects focus on core business skills with the addition of specialised sports management subjects. Business subjects include sales and marketing; agile leadership, collaboration and managing people; strategic planning and innovative problem solving; and financial literacy. In your specialisation subjects you will be exposed to the global sports industry and gain insights into those areas of sport management vital for a successful career in this most exciting of industries.

Sports management and business subjects are supplemented by elective subjects from a range of business areas. Your choices include electives in marketing, international tourism, entrepreneurship, hospitality management and event management. This allows you to enhance your degree with subjects that reflect your interests and ambitions.

Bachelor of Event Management

The Bachelor of Event Management will equip you with the skills to rise to the top of this diverse and dynamic sector. Designed to position students for success in the exciting events industry, this is a qualification which could to take you anywhere in the world.

Subjects focus on core business skills with the addition of specialised event management subjects. Business subjects include sales and marketing; agile leadership, collaboration and managing people; strategic planning and innovative problem solving; and financial literacy. In your specialisation subjects you will be exposed to creative events that stand out from the rest and will have an opportunity to explore various event ideas and translate them into your own creative event concepts and designs.

Event management and business subjects are supplemented by elective subjects from a range of business areas. Your choices include electives in marketing, international tourism, entrepreneurship, hospitality management and sports management. This allows you to enhance your event management degree with subjects that reflect your interests and ambitions.