Marketing is a fast-paced and fluid industry, demanding the best of your business creativity when representing brands and influencing consumer behaviour. The Bachelor of Business (Marketing) is designed to equip you with the knowledge and acumen you need for a successful marketing career in any industry of this diverse and dynamic business sector. 
Every organisation in every industry requires marketing management professionals with skills to build strong brands, launch new products, optimise operations and maximise a company’s potential for profit. This is an ideal career for those who seek to understand how to attract, engage and retain customers. Good marketers are story-tellers who can create a narrative for their target market, helping them to connect with a brand on a personal level. 
The ICMS Bachelor of Business (Marketing) is designed to position you for business success in any industry, with a focus on future-proofing you for adaptability in a rapidly changing world. This degree is underpinned by business subjects, together with specialised marketing subjects.
Marketing and business subjects are supplemented by elective subjects from a range of business areas. Your choices include electives in entrepreneurship, event management, international tourism, hospitality management and sports management. This allows you to enhance your business marketing degree with subjects that reflect your interests and ambitions. 

Built-in Industry Training

At ICMS we believe that the best learning experience combines practical and ‘real world’ experience with a strong academic foundation. Work Integrated Learning (WIL) subjects are built into your degree, meaning you graduate with more than a degree – you’ll graduate with real world experience – and will have gained invaluable industry connections.

Our Connections are Your Connections

We have an impressive network of industry partners. These leading companies provide our ICMS community with invaluable industry insight and experience. When it is time to embark on your industry training, we work closely with them to find a suitable placement that is the best fit for your skills, interests and professional goals. Your industry training could take you to a major city, regional area or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

Learn from the Best in the Business

The teaching of this course integrates the practical experience of industry specialists with a more formal academic approach, providing you with a practical perspective on today’s business sector.

All about your Career Success

The Bachelor of Business (Marketing) is career-focused, and aims to develop contemporary knowledge and skills needed for success. This means:
  • Strong industry relationships
  • Developing 21st century skills, such as digital literacy 
  • Everybody gets to complete a work placement in a business that aligns to their preferred industry
  • Access to personal study assistance and wellness support
  • An emphasis on professionalism which includes: business cards, interview preparation, wearing 'business attire' in class, setting up LinkedIn profiles, access to the Career Hub, mentoring from high achieving students and alumni, working with your Work Integrated Facilitator on your CV
In your final year of the Bachelor of Business (Marketing), you will have the opportunity to participate in a ‘capstone’ subject, which allows you to choose a special area of focus within marketing, as a major project to test your abilities in addressing contemporary issues or problems in your area of interest.
Marketers are creative business professionals; they create a buzz and add value to any company of which they are a part. Harness your drive and use your business savvy to lead the conversation on a global or local level. 

The Business of Creativity

At ICMS we train you to be a leader in marketing. When you graduate with an ICMS Bachelor of Business (Marketing) you will have transferable skills, industry experience, and in-depth knowledge of business management principles in practice. This will see you ready for a career that spans industries and continents.
You could be working as a:
Marketing Manager Social Media Manager Digital Marketing Specialist
Business Development Manager Business Analyst Cross Channel Marketing Specialist
Communications Director EDM Specialist Marketing Strategist
Multimedia Specialist e-Commerce Specialist Engagement Specialist
Brand Manager Content Manager Creative Director


CRICOS Course Code: 101119
UAC Course Code: 530022
Accreditation Status: Active
AQF Level: 7
Campus: Northern Beaches Campus, Manly  | online
Duration:3 3 years (or part-time equivalent)
Industry Training: Yes (minimum 600 hours)
FEE-Help: Yes (DFEE)
Study Mode: on-campus | online
Start: Feb, May & Sept
Annual Indicative Student Enrolments: n/a (new curriculum)



Course and Subject Details


  • Pathway to Success
  • Management Solutions for a Changing World
  • Consumer Behaviour
  • Financial and Commercial Literacy
  • Marketing
  • Digital Marketing
  • Global Citizenship
  • Data Informed Decision Making
  • Economics for Managers
  • Creativity & Innovation for Business
  • Business Law for Managers
  • Integrated Marketing Communications


  • Professional Placement I
  • Professional Placement II
  • Unlocking Your Leadership Potential
  • Elective 200
  • Elective 200
  • Pricing and Distribution


  • Elective 300
  • Elective 300
  • Marketing Strategy
  • Marketing Analytics and Big Data
  • Capstone
  • Ethics, Sustainability & Profit
  • Elective 300
  • Elective 300

The course information on this website is indicative of a typical study pattern only and is subject to change. Enrolled students will be made aware of changes to their course structure or subjects.

Not all subjects are offered every trimester. The Academic Consulting Office can assist you with subject selection and structuring your course.

Sophie Connelley

"I wanted to study business and hospitality, and after extensive research discovering Australia’s top institutions providing this, I chose ICMS.

Sophie Connelley
Bachelor of Business Management
James Brady

"My ICMS degree gave me great foundations for a career in business, preparing me to succeed both academically and professionally in the high-performance world of consumer and enterprise technology.

James Brady