Bachelor of Business (Marketing)

Marketing is a fast-paced and fluid industry, demanding the best of business creativity. The Bachelor of Business (Marketing) is designed to equip you with the knowledge and acumen you need to have a successful marketing career in any industry.

Every organisation in every industry requires marketing management professionals with the skills to build strong brands, launch new products, optimise operations and maximise a company’s potential for profit. Marketing is an ideal career for those who seek to understand how to attract, engage and retain customers. Good marketers are story-tellers who can create a narrative for their target market, helping them to connect with a brand on a personal level and influence consumer behaviour.

The Bachelor of Business (Marketing) offers 26 subjects in total:

• 12 core business subjects
• 7 specialisation subjects
• 5 elective subjects
• 2 WIL (Work Integrated Learning) subjects

The ICMS Bachelor of Business (Marketing) is designed to position you for business success in any industry, with a focus on future-proofing you for adaptability in a rapidly changing world. This degree is underpinned by business subjects, together with specialised marketing subjects.

Marketing and business subjects are supplemented by elective subjects from a range of business areas. Your choices include electives in fashion and global brand management, business and management, accounting, entrepreneurship and innovation, event management, international tourism, hospitality management and sports management. This allows you to enhance your business marketing degree with subjects that reflect your interests and ambitions.

At ICMS we believe that the best learning experience combines practical and real world experience with a strong academic foundation. Our Work Integrated Learning (WIL) program is built into your degree and will prepare you for future success in the business world.

As part of WIL, you’ll complete a Professional Placement Preparation Program, then two trimesters of professional placement.

We have an impressive network of industry partners. These leading companies provide our ICMS community with invaluable industry insight and experience. When it is time to embark on your professional placement, we work closely with them to find a suitable placement that is the best fit for your skills, interests and professional goals.

As part of your Bachelor of Business (Marketing) journey, your professional placement could take you to a major city, regional area or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you.

Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

Marketing students have gained valuable experience with placements at: 

• Benefit Cosmetics 
• Kinship Digital 
• BT Financial Group 
• MAXMEDIALAB 
• Jellyfish 
• Momentum Media 

These are just some of the many organisations where ICMS students have gained practical experience. Read more.

The Bachelor of Business (Marketing) is career-focused, and aims to develop contemporary knowledge and skills needed for success. This means:

• Real-world assessments instead of exams for most subjects.
• Strong industry connections.
• Developing 21st century skills, such as digital literacy
• Every degree student gets to complete a professional placement in a business that aligns with the industry they’re interested in.
• Access to personal study assistance and wellness support.
• An emphasis on professionalism which includes: interview and resume preparation, wearing business attire in class, setting up LinkedIn profiles, access to our Careers Hub, and mentorship from high-achieving students and alumni.

In your final year, you will have the opportunity to participate in the Capstone subject which will test your abilities in addressing contemporary issues or problems in the career or industry you’re working toward.

Marketers are creative business professionals; they create a buzz and add value to organisations. Harness your drive and use your business savvy to lead the conversation on a local or global level.

Upon successful completion of the ICMS Bachelor of Business (Marketing) you will able to:

• Apply broad theoretical and practical business knowledge to real-world problems, demonstrating deep understanding within a marketing context. 
• Conduct research and critically evaluate data to inform and justify decision-making in diverse marketing situations. 
• Develop innovative solutions to complex and unpredictable challenges in a range of marketing environments, using critical analysis and creative problem-solving techniques. 
• Evaluate issues related to ethics, law, sustainability, social responsibility, and governance, considering their implications within a global marketing environment.
• Formulate strategies to address routine and complex marketing challenges, applying innovation, digital tools and emerging technologies in diverse marketing settings. 
• Communicate and negotiate effectively with diverse stakeholders, using appropriate communication methods and professional standards to suit different marketing settings. 
• Apply teamwork and collaboration skills, management principles, and motivational strategies to lead and participate in diverse teams across a range of marketing perspectives. 
• Reflect on and evaluate personal performance to cultivate a professional identity, embracing values, and career aspirations, and exercising professional judgment in diverse marketing contexts.