A career in international tourism can be as exotic and colourful as its destinations. Channel your adventurous spirit, business acumen and lust for travel into a rewarding career.
 
Whether for pleasure or business, tourism professionals are responsible for promoting dream destinations, devising profitable visitor campaigns, and arranging entertaining tours and holidays in destinations far and wide.
 
The ICMS Bachelor of Business (International Tourism) will equip you with the skills needed for a successful career this growing and dynamic business sector.
 
Every organisation in the tourism industry requires professionals with skills to attract, accommodate and entertain tourists with the aim of increasing revenue. This course aims to skill you in all areas of tourism business operations - identifying challenges and assessing solutions.
 
Subjects focus on core business skills with the addition of specialised international tourism subjects. Business subjects include sales and marketing; agile leadership, collaboration and managing people; strategic planning and innovative problem solving; and financial literacy. In your tourism subjects you will be exposed to the latest in tourism technology, trends and tour design. You’ll also learn about airline management and how sustainability and ethical issues impact on profitability .
 
International tourism and business subjects are supplemented by elective subjects, such as Cruise Management or Innovative Disruption. Your choices could include electives in a range of business areas such as marketing, event management, entrepreneurship, hospitality management and sports management. This allows you to enhance your International Tourism degree with subjects that reflect your interests and ambitions. 

BUILT-IN INDUSTRY TRAINING

At ICMS we believe that the best learning experience combines practical and ‘real world’ experience with a strong academic foundation. Work Integrated Learning (WIL) subjects are built into your degree, meaning you graduate with more than a degree – you’ll graduate with real world experience – and will have gained invaluable industry connections.

Our Connections are Your Connections

We have an impressive network of industry partners. These leading companies provide our ICMS community with invaluable industry insight and experience. When it is time to embark on your industry training, we work closely with them to find a suitable placement that is the best fit for your skills, interests and professional goals. Your industry training could take you to a major city, regional area or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

Learn from the Best in the Business

The teaching of this course integrates the practical experience of industry specialists with a more formal academic approach, providing you with a practical perspective on today’s business sector.

All about your Career Success

The Bachelor of Business (International Tourism) is career-focused, and aims to develop contemporary knowledge and skills needed for success. This means:
  • Strong industry relationships
  • Developing 21st century skills, such as digital literacy 
  • Everybody gets to complete a work placement in a business that aligns to their preferred industry
  • Access to personal study assistance and wellness support
  • An emphasis on professionalism which includes: business cards, interview preparation, wearing 'business attire' in class, setting up LinkedIn profiles, access to the Career Hub, mentoring from high achieving students and alumni, working with your Work Integrated Facilitator on your CV
In your final year of the Bachelor of Business (International Tourism), you will have the opportunity to participate in a ‘capstone’ subject, which allows you to choose a special area of focus within events, as a major project to test your abilities in addressing contemporary issues or problems in your area of interest.

dream job DESTINATION

International Tourism is booming, fuelled by globalisation and the relative ease of travel. 
 
At ICMS we train you to be a leader in your chosen industry. When you graduate with an ICMS Bachelor of Business (International Tourism) you will have transferable skills, industry experience, and in-depth knowledge of international tourism principles in practice. 
 
Choosing to make a career in tourism means you are the point of call for travellers – locally and internationally – and making travel dreams come true.
 
You could be working as a:
Destination Sales & Marketing Manager  Guest Relations Manager Resort Manager
Travel & Tourism Consultant Tour Wholesaling & Operations Tourism Bureau Manager
Regional Destination Manager Destination Development Manager Theming Consultant
Cruise Director Hotel Manager Airline Operations Manager

QUICK FACTS

CRICOS Course Code: 101128
UAC Course Code: 530061
Accreditation Status: Active
AQF Level: 7
Campus: Northern Beaches Campus, Manly*
Duration:3 3 years (or part-time equivalent)
Industry Training: Yes (minimum 600 hours)
FEE-Help: Yes (DFEE)
Study Mode: on-campus
Start: Feb, May & Sept
Annual Indicative Student Enrolments: n/a (new curriculum)

 

News: ICMS has recently opened a new City Campus in the heart of Sydney's business district. As well as the campus in Manly, commencing students enrolling in this course for February 2020 will now have an option to attend specified business subjects in the city, subject to availability.

 

Course and Subject Details

Year
One

Term
1
  • Pathway to Success
  • Management Solutions for a Changing World
  • Introduction to Tourism, Hospitality and Events
  • Financial and Commercial Literacy
Term
2
  • Marketing
  • Tourism, Technology and Innovation
  • Global Citizenship
  • Data Informed Decision Making
Term
3
  • Economics for Managers
  • Creativity & Innovation for Business
  • Business Law for Managers
  • Trends and Issues in the Visitor Economy

Year
Two

Term
1
  • Professional Placement I
Term
2
  • Professional Placement II
Term
3
  • Unlocking Your Leadership Potential
  • Elective 200
  • Elective 200
  • Tour Design and Development

Year
Three

Term
1
  • Elective 300
  • Elective 300
  • Airline Management
  • Sustainable and Competitive Destinations
Term
2
  • Capstone
  • Ethics, Sustainability & Profit
  • Elective 300
  • Elective 300

The course information on this website is indicative of a typical study pattern only and is subject to change. Enrolled students will be made aware of changes to their course structure or subjects.

Not all subjects are offered every trimester. The Academic Consulting Office can assist you with subject selection and structuring your course.

Lucy McLachlan - ICMS 2012 International Tourism Graduate

"I studied at ICMS because I liked the idea of studying business with a tourism focus since I love to travel! My industry training experience was invaluable and during my final two years at ICMS I continued to work casually with my industry training employer – Swain Tours."

Lucy McLachlan
2012 International Tourism Graduate