Bachelor of Business (Sports Management)

In the multimillion-dollar global sports industry, a Bachelor of Business (Sports Management) will reward your passion for sport which, together with a head for business and a heart for the game, can combine in a lucrative career that will be as rewarding as it is challenging.

You can make a career out of your passion for sport by studying sports management – the business end of sports and recreation.

The ICMS Bachelor of Business (Sports Management) gets you to wherever there is sport – which is just about everywhere. From athlete and facilities management to marketing and finance, a Bachelor of Business (Sports Management) will prepare you for a leadership role in this ever-evolving and intensely exciting business environment.

The Bachelor of Business (Sports Management) offers 26-subjects in total:

• 12 core business subjects
• 7 specialisation subjects
• 5 elective subjects
• 2 WIL (Work Integrated Learning) subjects

Subjects focus on core business skills with the addition of specialised sports management subjects. Business subjects include sales and marketing; agile leadership, collaboration and managing people; strategic planning and innovative problem solving; and financial literacy. In your specialisation subjects you will be exposed to the global sports industry and gain insights into those areas of sport management vital for a successful career in this most exciting of industries.

Sports management and business subjects are supplemented by elective subjects from a range of business areas. Your choices include electives in marketing, international tourism, entrepreneurship, hospitality management, and event management. This allows you to enhance your degree with subjects that reflect your interests and ambitions.

At ICMS we believe that the best learning experience combines practical and real world experience with a strong academic foundation. Our Work Integrated Learning (WIL) program is built into your degree and will prepare you for future success in the business world.

As part of WIL, you’ll complete a Professional Placement Preparation Program, then two trimesters of professional placement.

We have an impressive network of industry partners. These leading companies provide our ICMS community with invaluable industry insight and experience. When it is time to embark on your professional placement, we work closely with them to find a suitable placement that is the best fit for your skills, interests and professional goals.

As part of your Bachelor of Business (Sports Management) journey, your professional placement could take you to a major city, regional area or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you.

Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

ICMS Sports Management students might gain experience with organisations such as: 

• Waratahs Rugby 
• Football Federation Australia (FFA) 
• Parramatta Eels 
• Supercars 
• Sydney Football Club 
• Sydney Swans 
• Cronulla Sharks Rugby League Football Club 
• FIFA Women’s World Cup 
• National Rugby League (NRL) 
• Nine Wide World of Sport 
• Surfing NSW 
• Sydney Roosters 
• Australian Rugby Union 
• Swimming Australia

This list represents just a selection of the many organisations ICMS students collaborate with. Read more.

The Bachelor of Business (Sports Management) is career-focused, and aims to develop contemporary knowledge and skills needed for success. This means:

• Real-world assessments instead of exams for most subjects.
• Strong industry connections.
• Developing 21st century skills, such as digital literacy
• Every degree student gets to complete a professional placement in a business that aligns with the industry they’re interested in.
• Access to personal study assistance and wellness support.
• An emphasis on professionalism which includes: interview and resume preparation, wearing business attire in class, setting up LinkedIn profiles, access to our Careers Hub, and mentorship from high-achieving students and alumni.

In your final year, you will have the opportunity to participate in the Capstone subject which will test your abilities in addressing contemporary issues or problems in the career or industry you’re working toward.

Upon successful completion of the ICMS Bachelor of Business (Sports Management) you will able to:

• Apply broad theoretical and practical sports business knowledge and principles to real-world problems, demonstrating deep understanding within sports industry contexts.
• Conduct research and critically evaluate data to inform and justify decision-making in diverse sports management contexts. 
• Develop innovative solutions to complex and unpredictable challenges in a range of sports management environments, using critical analysis and creative problem-solving techniques.
• Evaluate issues related to ethics, law, sustainability, social responsibility, and governance, considering their implications within global sports business contexts. 
• Formulate strategies to address routine and complex sports business challenges, applying innovation, digital technologies, and initiative in diverse sports industry contexts.
• Communicate and negotiate effectively with diverse stakeholders in the sports industry, using appropriate communication methods and professional standards to suit different sports management contexts. 
• Apply teamwork and collaboration skills, management principles, and motivational strategies to lead and participate in diverse teams across a range of global sports environments.
• Reflect on and evaluate personal performance to develop a professional identity by understanding one’s values, career aspirations, and exercising professional judgment in diverse sports management contexts.