In the multi-million dollar global sports industry, a passion for sport together with a head for business and a heart for the game can combine in a lucrative career that will be as rewarding as it is challenging. 
You can make a career out of your passion for sport by studying sports management - the business end of sports and recreation. 
The ICMS Bachelor of Business (Sports Management) gets you to wherever there is sport – which is just about everywhere. From athlete and facilities management to marketing and finance, a Bachelor of Business (Sports Management) will prepare you for a leadership role in this ever-evolving and intensely exciting business environment. 
Subjects focus on core business skills with the addition of specialised sports management subjects. Business subjects include sales and marketing; agile leadership, collaboration and managing people; strategic planning and innovative problem solving; and financial literacy. In your specialisation subjects you will be exposed to the global sports industry and gain insights into those areas of sport management vital for a successful career in this most exciting of industries.
Sports management and business subjects are supplemented by elective subjects from a range of business areas. Your choices include electives in marketing, international tourism, entrepreneurship, hospitality management and event management. This allows you to enhance your degree with subjects that reflect your interests and ambitions. 

Built-in Industry Training

At ICMS we believe that the best learning experience combines practical and ‘real world’ experience with a strong academic foundation. Work Integrated Learning (WIL) subjects are built into your degree, meaning you graduate with more than a degree – you’ll graduate with real world experience – and will have gained invaluable industry connections.

Our Connections are Your Connections

We have an impressive network of industry partners. These leading companies provide our ICMS community with invaluable industry insight and experience. When it is time to embark on your industry training, we work closely with them to find a suitable placement that is the best fit for your skills, interests and professional goals. Your industry training could take you to a major city, regional area or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.
Learn from the Best in the Business
The teaching of this course integrates the practical experience of industry specialists with a more formal academic approach, providing you with a practical perspective on today’s business sector.

All about your Career Success

The Bachelor of Business (Sports Management) is career-focused, and aims to develop contemporary knowledge and skills needed for success. This means:
  • Strong industry relationships
  • Developing 21st century skills, such as digital literacy 
  • Everybody gets to complete a work placement in a business that aligns to their preferred industry
  • Access to personal study assistance and wellness support
  • An emphasis on professionalism which includes: business cards, interview preparation, wearing 'business attire' in class, setting up LinkedIn profiles, access to the Career Hub, mentoring from high achieving students and alumni, working with your Work Integrated Facilitator on your CV
In your final year of the Bachelor of Business (Sports Management), you will have the opportunity to participate in a ‘capstone’ subject, which allows you to choose a special area of focus within business, as a major project to test your abilities in addressing contemporary issues or problems in your area of interest.

Champion of your own career

Whether you dream of managing a star player or team, becoming a fitness or facilities manager, a sports media manager or any variation of these exciting roles within the global or local sports industry, the Bachelor of Business (Sports Management) will provide you with the transferable skills, industry experience and in-depth knowledge of business practices that will get you there.
You could be working as a:
Player or Team Manager Sports Marketing Manager Facilities Manager
Merchandising Manager Sponsorship Manager Sports Promotion Manager
Events Manager Sports Media Manager Sports Agent
Brand Manager Sports Centre Manager Warehouse Manager

Quick Facts 

CRICOS Course Code: 101122
UAC Course Code: 530121
Accreditation Status: Active
AQF Level: 7
Campus: Northern Beaches Campus, Manly | online
Duration: 3 years (or part-time equivalent)
Industry Training: Yes (minimum 600 hours)
FEE-Help: Yes (DFEE)
Study Mode: on-campus | online
Start: Feb, May & Sept
Annual Indicative Student Enrolments: n/a (new curriculum)


Course and Subject Details


  • Pathway to Success
  • Financial and Commercial Literacy
  • Management Solutions for a Changing World
  • Global Citizenship
  • Marketing
  • Data Informed Decision Making
  • Sports Management Fundamentals
  • Socio-Cultural Factors in Sports
  • Economics for Managers
  • Creativity & Innovation for Business
  • Business Law for Managers
  • Unlocking Your Leadership Potential


  • Professional Placement I
  • Professional Placement II
  • Sports Marketing
  • Sports Facilities and Event Management
  • Elective 200
  • Elective 200


  • Ethics, Sustainability & Profit
  • Athlete Management and Representation
  • Sports Futures
  • Elective 300
  • Elective 300
  • Elective 300
  • Elective 300
  • Capstone

The course information on this website is indicative of a typical study pattern only and is subject to change. Enrolled students will be made aware of changes to their course structure or subjects.

Not all subjects are offered every trimester. The Academic Consulting Office can assist you with subject selection and structuring your course.

CMS took into consideration other attributes aside from grades for course selection.

Amy Edwards
Bachelor of Sports Management
Gemma Allen - ICMS Bachelor of Sports Management graduate

My industry experience working in Membership and Ticketing at the ARU made it easier to gain a similar role at the Wests Tigers within months of graduating.

Gemma Allen
Bachelor of Sports Management