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6 Key Benefits of an Australian Marketing Education

6 Key Benefits of an Australian Marketing Education

September 26, 2023

Marketing is a dynamic industry with a high potential for growth, making it one of the most popular career paths.

International College of Management, Sydney (ICMS) Vice President (Marketing) Stephen Dally highlights 6 key benefits of an Australian marketing education.

  1. Lead the Conversation

Marketing is moving forward at a fast pace and to be a successful marketer you have to be moving forward faster than the world around you. It’s this fast pace that often makes all sectors look to marketers for advice on vision, purpose, leadership and technology as these are the key ingredients for growth and success.

Marketing and brand strategy sets the tone and direction for an organisation and, if done right, have the power to change human behaviour and influence culture.

  1. Unleash your creative potential

Have you ever made something and then stood back and felt a deep sense of accomplishment? That’s the feeling you can get in a marketing career every day.

The world is a busy place and it’s hard to get your message to stand out. Marketers are skillful at creating assets that cut through all the noise and that touch the minds of people.

This is an industry is for creative thinkers, for people who want to make something beautiful and who can then stand back and see how these things they created affects the world around them.

Messages and stories through websites, adverts, apps and print media are just a few examples of the creations marketers can use to bring their vision to life.

A person who can mix beauty with business solutions will be a successful marketer and if you are creative and interested in business then marketing might be right for you.

  1. Always Something New to Learn, Never Boring

Being a marketer will never be boring; the industry is constantly evolving and there is always something new to learn. Just when you think you have mastered one skill, a new topic will present itself and a new area will need mastering.

The industry has changed dramatically over the past decade.

Social media, websites, mobile apps, artificial intelligence, digital channels and the way we personalise content and tell stories has all dramatically changed the way we create consumer interest and sell a product.

The person who wants to be in a career where there is always something new to learn will thrive in this industry.

  1. Get Noticed

Marketers are in the business of creating awareness in the public space.  This is an art and takes a lot of practice.  However, the rewards of this is that your work and efforts get noticed.

It give me great joy when someone comments that they saw an ICMS advert on TV or on a bus, or when someone I don’t really know finds out I work in the Marketing department at ICMS says that they have heard a lot about ICMS or read an article in the paper about recent success at the college.

This means our department has delivered on getting a positive message about ICMS to the broader community. Good marketing gets noticed and this gives the marketer great joy and a sense of pride in what they do.

  1. Quantify Your Success

Good marketers enjoy this key element of the industry: that their results can be measured. Ever done something great and no one believes what you did and there is no way to prove it?

In this industry, every effort can be measured. Measurements include clicks on an advert, number of leads, cost per clicks, website traffic or business growth and sales.  All of these items are directly affected by a marketer’s efforts and skill.

It’s very rewarding to get scientific about the numbers and make adjustments to activities to enhance the KPIs marketers are held to.

It’s a great day when you can report on activities and back up your efforts with the numbers that make an organisation breath and grow.

  1. Internationally recognised

An Australian marketing education is your ticket to a career anywhere in the world.

ICMS, located in Northern Beaches, Sydney, NSW, and in the city of Sydney, Australia, offers a wide range of undergraduate and postgraduate degrees, all of which are regulated and accredited by the Tertiary Education Quality Standards Agency (TEQSA).

The ICMS Bachelor of Business (Marketing) is an industry-leading higher education qualification that combines relevant theory with built-in work experience. It is designed to equip you with the knowledge and acumen you need for a successful career in any industry of this diverse and dynamic business sector.

Work Integrated Learning (WIL) subjects, as part of the degree, entails an internship with one of ICMS’ over 1000 industry partners, meaning you graduate with a degree of experience.

Your industry training could take you to a major city, regional area or regional area in Australia. You could even take up a position in an international city. It is all part of finding the best placement for you.

Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

The Bachelor of Business (Marketing) offers:

  • 26-subjects in total
  • 12 core business subjects
  • 6 specialisation subjects
  • 6 elective subjects
  • 2 WIL (Work Integrated Learning) subjects

Business and specialisation subjects are supplemented by elective subjects from a range of business areas. Your choices include electives in entrepreneurship, event management, international tourism, hospitality management and sports management.

This allows you to enhance your business marketing degree with subjects that reflect your interests and ambitions.

Upon successful completion of the ICMS Bachelor of Business (Marketing) you will able to:

  • Develop, integrate and evaluate broad marketing business theoretical and technical knowledge.
  • Conduct qualitative and/or quantitative applied research, analyse and apply findings to marketing practice.
  • Analyse, create and communicate solutions to complex and unpredictable marketing challenges.
  • Integrate ethical and sustainable solutions into global business practices.
  • Recognise and analyse marketing operations and challenges and identify and assess marketing solutions.
  • Evaluate the most appropriate skills and technologies for the different challenges presented in marketing contexts.
  • Communicate effectively in diverse marketing contexts and across cultures.
  • Adapt business and specialist knowledge to provide effective responses to complex marketing contexts.
  • Critically examine team dynamics and effectively apply business management principles and motivational factors to diverse marketing team environments.
  • Reflect on performance and evaluate feedback to design a pathway towards continual learning opportunities and self-improvement in marketing business practices.
  • Manage and self-direct work and learning within the professional business environment.

Marketing Career Path

ICMS offers a large range of marketing management subjects for students, both as a part of the Bachelor of Business (Marketing) degree and as electives within other degrees.

This Marketing Career Path can help you create a connection between real-life jobs and career pathways – and specialisation subjects and electives that you’ll study as part of your ICMS degree.

For example, if you would like to be a Social & Digital Marketer Specialist, you would choose the following recommended electives:

FBM201A Brand Management & Product Innovation

ENT203A Guerilla Marketing

FBM303A E-Commerce

BUS302A Blogging Your Way to Fame

FBM305A Fashion Media and PR

MKT304A Social Content Creation

MKT305A Advanced Social Media Marketing

If you would like to be a Brand Manager of Business Owner, you would choose the following recommended electives:

ENT202A Entrepreneurial Business Model and Launch

FBM201A Brand Management & Product Innovation

FBM303A E-Commerce

FBM302A Visual Merchandising & Store Design

ENT302A Entrepreneurial Operations & Growth

FBM301A Retail Logistics & Operations

MKT303A International Marketing

If you would like to go into Marketing PR & Events, you would choose the following recommended electives:

EVT201A Event Planning

EVT203A Event Production

EVT302A Creating Event Experiences

FBM305A Fashion Media and PR

MKT304A Social Content Creation

MKT305A Advanced Social Media Marketing

If you would like to be a Sports Marketer, you would choose the following recommended electives:

SPO201A Sports Marketing

SPO202A Sports Facilities and Event Management

SPO301A Athlete Management and Representation

SPO302A Sports Futures

SPO303A Sports Governance

SPO304A Sport, Events and Tourism

If you would like to go into Marketing Entrepreneurship and Leadership, you would choose the following recommended electives:

ENT202A Entrepreneurial Business Model and Launch

FBM201A Brand Management and Product Innovation

ENT301A Funding and Financial Modelling

BUS306A Innovative Disruption

 MGT302A High Performance Leadership

Marketers are creative business professionals; they create a buzz and add value to any company of which they are a part.

Harness your drive and use your business savvy to lead the conversation on a global or local level.

For more information about the ICMS Bachelor of Business (Marketing), click here.


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